Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

ISBN-13: 9781605661346 / Angielski / Twarda / 2009 / 438 str.

Mila Gasc-Hernndez; Teresa Torres-Coronas

Opis

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet.