Teresa Torres Coronas, has a bachelor's degree in economics (Barcelona University) and a Ph.D. in management (Rovira i Virgili University). She won first prize in the 2000 edition of EADA related management research. She is the author of the book Valuing Brands, co-author or the book Retrieve Your Creativity, co-editor of the book Changing the way you teach: Creative tools for management education,, and author of many articles and conference papers about intangible management, management education, and applied creativity and TI.