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Giving Kids The Business : The Commercialization Of America's Schools
ISBN: 9780813391397 / Angielski / Miękka / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Giving Kids the Business explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter...
The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping ...
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cena:
161,57 |
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Career Opportunities in Advertising and Public Relations
ISBN: 9780816062461 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and current salary and employment information, and appendixes have been completely updated and revised.
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on sa...
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cena:
78,32 |
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Successful Spokespersons Are Made, Not Born: Expanded Edition Has Teaching Guides
ISBN: 9781425986483 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing. ISBN: 978-1-4259-8648-3 Order, paperback, from: AuthorHouse, Amazon, Google or major book store chains. Blog Posting - Media Interview Check List ("Successful Spokespersons." Appendix)
Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample sp...
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cena:
66,44 |
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Others Thought I Could Lead
ISBN: 9781587365782 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a corporate executive, James S. Avery did not simply open doors for black people in this country; he changed marketing strategy throughout the corporate world. Now, in his autobiography, "Others Thought I Could Lead," Avery shares the secrets of his success--his strong work ethic, his moral values, and a belief in himself that allowed him to persevere in the face of adversity. As Horace Baldwin states in the foreword, Avery's book gives us the opportunity to put our own stories in perspective as we realize how much we are capable of contributing to the world.
As a corporate executive, James S. Avery did not simply open doors for black people in this country; he changed marketing strategy throughout the corp...
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cena:
80,73 |
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Managing External Relations in Schools and Colleges: International Dimensions
ISBN: 9781853964602 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Managing External Relations in Schools and Colleges
Managing External Relations in Schools and Colleges
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cena:
945,26 |
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Managing External Relations in Schools and Colleges: International Dimensions
ISBN: 9781853964619 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and responding to the external environment lies at the heart of ensuring quality educational provision, and surviving as a credible learning organization. This book examines the key issues for educational institutions in managing the range of external relations.
The editors believe that importing a... In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has beco...
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cena:
274,27 |
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Public Relations as Activism: Postmodern Approaches to Theory & Practice
ISBN: 9780805855234 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today 's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine... This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing pub... |
cena:
759,15 |
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Fight for Public Health: Principles & Practice of Media Advocacy
ISBN: 9780727908490 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
171,17 |
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Raising a Ladder to the Moon: The Complexities of Corporate Social and Environmental Responsibility
ISBN: 9780333962701 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage...
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at ...
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cena:
201,24 |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818093 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations - large or small - that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
747,55 |
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What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
ISBN: 9780813543611 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."
Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two... Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague....
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cena:
132,18 |
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AIDS and Business
ISBN: 9780415454636 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the... The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the questio... |
cena:
857,10 |
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Strategic Issues Management: Organizations and Public Policy Challenges
ISBN: 9781412952118 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in colla...
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cena:
773,84 |
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Strategic Issues Management: Organizations and Public Policy Challenges
ISBN: 9781412952101 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in c...
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cena:
940,36 |
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Media, Organizations and Identity
ISBN: 9780230515512 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputatio...
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cena:
201,24 |
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Handbook of Risk and Crisis Communication
ISBN: 9780805857771 / Angielski / Twarda / 696 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as: "What is likely to happen, to whom, and with what consequences?"; "To what extent can science and vigilance prevent or mitigate negative outcomes?"; and "What obligation...
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of ...
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cena:
1346,88 |
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Alpha Dogs: The Americans Who Turned Political Spin Into a Global Business
ISBN: 9780374531751 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Alpha Dogs is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as backroom strategists on every presidential contest from Richard M. Nixon's to Barack Obama's. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker, and Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling... Alpha Dogs is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as back... |
cena:
77,07 |
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Strategic Financial and Investor Communication: The Stock Price Story
ISBN: 9780415812054 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In "Strategic Financial and Investor Communication: the stock price story "" "Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by... In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their ach... |
cena:
906,08 |
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Strategic Financial and Investor Communication: The Stock Price Story
ISBN: 9780415812061 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to... In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their ach... |
cena:
386,87 |
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How to Contact Celebrities for Fun and Profit
ISBN: 9781604870008 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
59,98 |
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