Andrew Kakabade and Mette Morsing discuss what corporate social responsibility (CSR) could be, how to communicate effectively the benefits of CSR initiatives, and how critical it is to have CSR on the corporate agenda--not to do so means CSR remains something "nice to have" rather than making the desired difference to our lives.
Andrew Kakabade and Mette Morsing discuss what corporate social responsibility (CSR) could be, how to communicate effectively the benefits of CSR init...
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies." Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies." Drawing on the metaphor...
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies." Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies." Drawing on the metaphor...
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputatio...
Combing perspectives from business school Deans from around the world, as well as scholars and business leaders, this book presents a unique discussion of the current and future challenges facing business schools today. This exciting book explores the role of business schools in contemporary global society through 3 key dimensions: How business school legitimacy has been challenged by the recent economic crisis and corporate scandals;How business schools contribute to shaping and transforming business conduct; andHow business schools, past and present, develop their identities to face the...
Combing perspectives from business school Deans from around the world, as well as scholars and business leaders, this book presents a unique discus...
