Corporate Communications: Convention, Complexity and Critique

ISBN-13: 9781412931021 / Angielski / Twarda / 2008 / 264 str.

George Cheney; Lars Thoger Christensen; Mette Morsing

Opis

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies." Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.