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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods
ISBN: 9781137379276 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the d...
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cena:
221,37 |
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Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on t
ISBN: 9783631577837 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a systematic comprehensive new service development process. Results reveal that when buying new retail financial services, customers consider the political, legal, and economic environmental conditions,...
This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and ...
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cena:
392,61 |
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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth
ISBN: 9780749471521 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop suitable strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and develop new assets for the target market. Malcolm Morley explains, using practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis, and he explores the organizational implications of the strategies, resources,...Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop suitable strategies and respond appropriately... |
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189,15 |
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Quantitative Management in R & D
ISBN: 9780412103902 / Angielski / Miękka / 347 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Distributed in the U.S.A. by Barnes & Noble, inc.
Distributed in the U.S.A. by Barnes & Noble, inc.
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cena:
201,24 |
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Pricing, Online Marketing Behavior, and Analytics
ISBN: 9781137413253 / Angielski / Twarda / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different...
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and app...
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cena:
201,24 |
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Creating Public Trust: An Organisational Perspective
ISBN: 9783631628072 / Angielski / Miękka / 255 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud...
The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerati...
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cena:
355,08 |
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The Psychology of the Asian Consumer
ISBN: 9780765646477 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
310,85 |
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Competitive Differentiation Within the Shipbuilding Industry: The Importance of Competence in the Field of Services
ISBN: 9783658058036 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards...
European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard s market expertise, i...
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cena:
402,53 |
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Designing Research Questionnaires for Business and Management Students
ISBN: 9781446273579 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths... Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed ...
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cena:
160,26 |
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Product Recommendations in E-Commerce Retailing Applications
ISBN: 9783631566220 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
371,55 |
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Alternative Investments in Wealth Management: A Comprehensive Study of the Central and East European Market
ISBN: 9783319080741 / Angielski / Twarda / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe. It presents the characteristics that distinguish alternative investments from traditional investments and illustrates the benefits and risks involved in the former. The experience gained in developed countries is extremely valuable for the analysis of both the Polish and Eastern European financial markets. In the theoretical part of the book, key aspects of alternative investments are collected, systematized... This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special... |
cena:
201,24 |
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
ISBN: 9781137375452 / Angielski / Twarda / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global...
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cena:
201,24 |
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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 9781138832367 / Angielski / Twarda / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviou... |
cena:
558,65 |
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Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 9781138832459 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally pu... |
cena:
704,38 |
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Capitalism and the Consumer (Rle Consumer Behaviour)
ISBN: 9781138832756 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight i...
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cena:
631,52 |
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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
ISBN: 9781137444295 / Angielski / Twarda / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about...
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cena:
201,24 |
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Digital Relevance: Developing Marketing Content and Strategies That Drive Results
ISBN: 9781137452801 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action ...
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cena:
181,11 |
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Consumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)
ISBN: 9781138792579 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very impor...
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cena:
704,38 |
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The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications
ISBN: 9781138838192 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in...
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cena:
704,38 |
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Consumer Education (Rle Consumer Behaviour): A Handbook for Teachers
ISBN: 9781138839144 / Angielski / Twarda / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This...
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cena:
534,37 |
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