Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

ISBN-13: 9781137444295 / Angielski / Twarda / 2014 / 185 str.

Anders Parment

Opis

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Spis treści

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

O autorze

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.