This revised second edition of the text provides a comprehensive review of recent literature on television's effect on children. It covers all the major topics surrounding children and TV. A new chapter on children's health has been added to updated ones on anti-social and good behaviour, educational development and the role of parents and broadcasters in influencing children's viewing. This edition also considers the new entertainment media that are increasingly available to children of all ages as add ons to the TV set.

Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes.
It presents findings from the largest ever sudy of the depiction of violence on television carried out in Britain, funded by the British Broadcasting Corporation and the Independent Television Commission. As well as presenting a quantitative analysis of the amount of violence on television, this research places great emphasis on...

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research...

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure,...

Although it has become popular to blame the media for extolling unrealistic female body images, little academic work has addressed the issue. This book, drawing together literature from sociology, gender studies and psychology, offers a broad discussion of the topic in the context of socio-cultural change, gender politics, and self-identity.

The Media and Body Image draws together literature from sociology, gender studies, and psychology; brings together new empirical work on both media representations and audience responses; and offers a broad discussion of this topic in the context of socio-cultural change, gender politics, and self-identity.

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines...

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines...

This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.

TV violence has long been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible for viewers to avoid it. This work presents the findings of what is to date the largest British study of violence on TV ever undertaken. One chapter is included to give a comparison of findings from Britain and the USA. The book concludes that it is misleading to accuse all broadcasters of presenting excessive quantities of violence in...