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Marketing Research: Delivering Customer Insight
ISBN: 9781352001112 / Angielski / Miękka / 385 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to undertake market research themselves or manage and oversee research projects undertaken by others.
Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to unde...
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cena:
293,81 |
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Consumer Behavior in Tourism and Hospitality Research
ISBN: 9781787146914 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations of consumers' self-descriptions of personal markers of their trip configurations.
The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations ...
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cena:
427,85 |
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Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers
ISBN: 9781946694027 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,65 |
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Invisible Influence: The Hidden Forces That Shape Behavior
ISBN: 9781476759739 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that...
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy,...
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cena:
69,32 |
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Digital Analytics 101: Your Shortcut to Marketing Analytics
ISBN: 9781541114166 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
141,57 |
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Qualitative Consumer Research
ISBN: 9781787144927 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising ...
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cena:
469,10 |
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Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr)
ISBN: 9783319349688 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitativ...
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cena:
201,24 |
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Market Research: The Process, Data, and Methods Using Stata
ISBN: 9789811052170 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research question(s) to collecting and... This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results... |
cena:
563,56 |
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Survey 101: 5 Steps to Winning Results
ISBN: 9781547126217 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,72 |
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Analysis of the Innovation and the Communication in Fast Food Chains with Different Structures
ISBN: 9783668470873 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,12 |
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Young Consumer Behaviour: A Research Companion
ISBN: 9780415790093 / Angielski / Miękka / 434 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
195,86 |
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Ideas de Negocios: Un M
ISBN: 9781974541683 / Hiszpański / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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How To Successfully Dominate LinkedIn and LinkedIn Marketing: "Not only is the content great, but Alun's modeling of his methods is worth it's weight
ISBN: 9781974689927 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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Smart Data: Driving Innovation Through Strategic Intelligence
ISBN: 9781975672164 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,26 |
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Maritime, Air And Forwarding Future
ISBN: 9781519535252 / Angielski / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
186,08 |
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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations
ISBN: 9783658197636 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and man...
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cena:
201,24 |
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Wirtschaftlichkeit Schwimmender Offshore Windenergieanlagen: Wirtschaftlich-Technische Untersuchungen Und Kostensenkungspotenziale
ISBN: 9783658195809 / Niemiecki / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,72 |
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Downsizing Bei Konsumgütern: Wahrnehmung Und Reaktionen Von Konsumenten
ISBN: 9783658189709 / Niemiecki / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,52 |
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Marketing Research: Planning, Process, Practice
ISBN: 9781446294352 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions t...
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cena:
950,16 |
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Marketing Research: Planning, Process, Practice
ISBN: 9781446294369 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions t...
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cena:
308,55 |
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