ISBN-13: 9781446294352 / Angielski / Twarda / 2018 / 432 str.
ISBN-13: 9781446294352 / Angielski / Twarda / 2018 / 432 str.
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.