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The History of Marketing Science
ISBN: 9789814619479 / Angielski / Miękka / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
195,91 |
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Action Research for Professional Selling
ISBN: 9781409464075 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment. Action research is used across the professions as a powerful methodology for improving performance...
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve the...
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cena:
734,66 |
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The Trend Management Toolkit: A Practical Guide to the Future
ISBN: 9781137370082 / Angielski / Twarda / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents ...
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cena:
221,37 |
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Deutsche Direktinvestitionen in Der Volksrepublik China: Gestaltungsfaktoren Und Internationales Management
ISBN: 9783658061388 / Niemiecki / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Caroline S. Wang untersucht die Einflusse wichtiger standort- und firmenspezifischer Faktoren auf die Entwicklung der Direktinvestitionstatigkeiten sowie auf die zukunftigen Direktinvestitionsplanungen von Firmen. Die Autorin tragt dazu bei, das Direktinvestitionsverhalten deutscher Firmen in China aus der bisherigen Entwicklung heraus besser zu verstehen. Die Ergebnisse liefern Unternehmen neue Erkenntnisse uber die Wirkungen verschiedener Faktoren auf die Durchfuhrung einer Direktinvestition im Ausland. Diese Erkenntnisse konnen Unternehmen bei der strategischen Planung fur das...
Caroline S. Wang untersucht die Einflusse wichtiger standort- und firmenspezifischer Faktoren auf die Entwicklung der Direktinvestitionstatigke...
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cena:
244,52 |
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Markenadäquate Gestaltung Von Live Communication-Instrumenten: Untersuchung Der Wahrnehmung Und Wirkung Von Messeständen
ISBN: 9783658048105 / Niemiecki / Miękka / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Markenaufbau zur Wettbewerbsdifferenzierung hat in den letzten Jahren auch in BtoB-Markten an Bedeutung gewonnen. Ein besonderer Stellenwert hierfur kommt den Instrumenten der Live Communication zu. Vor dem Hintergrund des identitatsbasierten Markenmanagements untersucht Beatrice Ermer die markenadaquate visuelle Gestaltung von Messeauftritten. Sie zeigt, welche Elemente der Messestandgestaltung besonders aufmerksamkeitsstark sind, welche Besonderheiten das Blickverhalten kennzeichnen und dass die markenadaquate Gestaltung eines Messeauftritts die Wahrnehmung bestimmter Markeneigenschaften...
Markenaufbau zur Wettbewerbsdifferenzierung hat in den letzten Jahren auch in BtoB-Markten an Bedeutung gewonnen. Ein besonderer Stellenwert hierfur k...
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cena:
244,52 |
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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power
ISBN: 9781137444202 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 t...
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cena:
181,11 |
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Why Inventions Fail to Sell: And How to Go from Ideas to Profits Inside 30 Days
ISBN: 9781500318710 / Angielski / Miękka / 46 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
32,33 |
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Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus
ISBN: 9783319050584 / Angielski / Twarda / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also...
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and c...
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cena:
201,24 |
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
ISBN: 9783834946577 / Angielski / Miękka / 627 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only...
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studi...
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cena:
402,53 |
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Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 9781138834873 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the bridge between theory and applied research in the hospitality industry
The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility... Discover the bridge between theory and applied research in the hospitality industry
The success of marketing programs is dependent on the k... |
cena:
857,10 |
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Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
ISBN: 9781629560373 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a...
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from t...
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cena:
146,88 |
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Das Verstaendnis Wirtschaftsspezifischer Anglizismen in Der Deutschen Sprache Bei Unternehmern, Fuehrungskraeften Und Mitarbeitern Der Neuen Und Alten
ISBN: 9783631499696 / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die deutsche Wirtschaftssprache ist stark mit englischem Fachvokabular durchsetzt, das bereits in einer Anzahl von Forschungsarbeiten untersucht worden ist. Erst mit der deutschen Wiedervereinigung wurde es moglich, in den alten und neuen Bundeslandern Unternehmer, Fuhrungskrafte und deren Mitarbeiter mit wirtschaftsspezifischen Anglizismen in der deutschen Sprache zu konfrontieren, um festzustellen, ob und inwieweit derartige Begriffe bekannt sind und richtig verstanden werden. Durch Gegenuberstellung der Untersuchungsergebnisse werden Unterschiede und Gemeinsamkeiten im Verstandnis der...
Die deutsche Wirtschaftssprache ist stark mit englischem Fachvokabular durchsetzt, das bereits in einer Anzahl von Forschungsarbeiten untersucht worde...
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cena:
364,19 |
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Tweening the Girl; The Crystallization of the Tween Market
ISBN: 9781433121753 / Angielski / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label -tweens- and were heralded by marketers, and subsequently the news media, as one of -capitalism s most valuable customers-. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how -tweenhood-, which is often assumed to be a natural category of childhood, is actually a product...
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were ...
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cena:
205,43 |
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Amazon Reviews Exposed: The Truth about Amazon Reviews
ISBN: 9781500645410 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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Grundlagen Der Varianzanalyse: Konzeption - Durchführung - Auswertung
ISBN: 9783658056650 / Niemiecki / Miękka / 109 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Autoren vermitteln dem Leser ein solides Basisverstandnis fur experimentelle Marketingforschung. Die Ausfuhrungen versetzen den Leser in die Lage, empirische Studien zu bewerten, nachzuvollziehen und selbst durchfuhren zu konnen. Damit ist vor allem das Ziel verbunden, Neulinge, wie Studierende der Wirtschaftswissenschaften, an die empirische Marketingforschung mit Experimenten heranzufuhren. Anhand eines Beispiels wird das Buch mit einer ausfuhrlichen Beschreibung dieses Verfahrens abgerundet. "Die Autoren vermitteln dem Leser ein solides Basisverstandnis fur experimentelle Marketingforschung. Die Ausfuhrungen versetzen den Leser in die La... |
cena:
124,11 |
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
ISBN: 9781472424853 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to...
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is w...
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cena:
710,17 |
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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
ISBN: 9780071847865 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a... In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks ... |
cena:
154,14 |
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Marketing im Coaching - Coaching-Studie 2013
ISBN: 9781489523051 / Niemiecki / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
100,35 |
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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
ISBN: 9783658072490 / Angielski / Miękka / 349 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor of the same event. The results provide evidence for direct...
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image tran...
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cena:
201,24 |
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Die Nutzung Von Marktforschungsinformationen: Eine Empirische Untersuchung Zur Bedeutung Der Unternehmensmarktforschung
ISBN: 9783658070861 / Niemiecki / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marktforschungsinformationen konnen eine zentrale Quelle fur den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme. Vor diesem Hintergrund untersucht Christian Bode die Rolle der unternehmensinternen Marktforschungsfunktion bei der organisationalen Informationsverarbeitung. Der Autor identifiziert mehrere potenzielle Determinanten der Nutzung und uberpruft sie in einem Modell zur Vorhersage von Art und Ausma der Nutzung sowie zentraler Fahigkeiten im Marketing.
Marktforschungsinformationen konnen eine zentrale Quelle fur den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzun...
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cena:
188,08 |
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