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Information Asymmetry in Online Advertising
ISBN: 9780367680824 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and exp...
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cena:
205,65 |
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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
ISBN: 9781398611054 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and...
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a comp...
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cena:
114,60 |
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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
ISBN: 9781398611078 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and...
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a comp...
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cena:
345,42 |
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Total Revenue Management: Fallstudien, bewährte Praktiken und Einblicke in die Branche
ISBN: 9783031297724 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht. Es ist ein professioneller Leitfaden für denoptimalen und innovativen Einsatz von TRM, um Wettbewerbsvorteile zu erzielen. Der Leser erhält einen umfassenden Einblick in die Strategien, Instrumente und Prinzipien des TRM, einschließlich bestehender und neu entstehender Ertragsströme entlang der Wertschöpfungskette. Der Autor bietet eine transparente und...
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und...
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cena:
206,88 |
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The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters
ISBN: 9781788604840 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,30 |
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Bayesian Statistics and Marketing
ISBN: 9781394219117 / Angielski / Inna Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
464,00 |
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Start with the Story: Brand-Building in a Narrative Economy
ISBN: 9781544537368 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,30 |
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Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming
ISBN: 9783631897867 / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.
The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to eval...
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cena:
199,77 |
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Winning Through Platforms: How to Succeed When Every Competitor Has One
ISBN: 9781804553015 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
87,59 |
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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice
ISBN: 9783658411794 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments!...
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we sta...
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cena:
181,11 |
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Markets, marketing and developing countries: Where we stand and where we are heading
ISBN: 9789086861453 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the...
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially ...
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cena:
299,58 |
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Social Media Marketing 2023: The Complete Social Media Marketing Guide
ISBN: 9781087955902 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
107,86 |
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Research Methods for Operations and Supply Chain Management
ISBN: 9781032324364 / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
685,68 |
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Research Methods for Operations and Supply Chain Management
ISBN: 9781032324340 / Angielski / Miękka / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
323,20 |
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Consumer Behaviour and Analytics
ISBN: 9781032388373 / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
783,64 |
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Consumer Behaviour and Analytics
ISBN: 9781032388342 / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,35 |
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Digital Content Marketing: Creating Value in Practice
ISBN: 9781032346793 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,65 |
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Digital Content Marketing
ISBN: 9781032387376 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
734,66 |
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Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
ISBN: 9781793643230 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
146,94 |
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Marketing Metrics: 3-in-1 Guide to Master Marketing Analytics, Key Performance Indicators (KPI's) & Marketing Automation
ISBN: 9781088204818 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
61,61 |
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