Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming

ISBN-13: 9783631897867 / Miękka / 2023 / 170 str.

Zuzana Birknerova

Opis

The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.

Spis treści

Neuromarketing. Neurolinguistic programming. Neurolinguistic programming techniques. Business behavior. Determinants of business behavior. Neuromarketing attributes.

O autorze

Róbert Stefko works as a dean of the Faculty of Management and Business of the University of Presov in Presov. Within the area of business economics and management, the author focuses on the research of marketing of intangible products, economics, and marketing management of organizations providing services and on related areas of the field.

Zuzana Birknerová works as the Head of the Department of Managerial Psychology at the Faculty of Management and Business of the University of Presov in Presov. The rich publishing activity of the author is primarily focused on social phenomena such as social and emotional intelligence and related constructs of them, with which she usually deals in the context of managerial work.