This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments!...
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we sta...
People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and presents concrete solution concepts, success strategies, and numerous checklists - from designing a cross-channel customer journey to controlling and considering legal frameworks. It provides companies with the tools they need to manage their online marketing budgets effectively and efficiently.
In the 5th edition, Ralf T. Kreutzer, together with new co-author Sonja Klose, has...
People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the ...
