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[2944077]

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[1814251]

Kategorie szczegółowe BISAC

	COVID-19, Technology and Marketing: Moving Forward and the New Normal ISBN: 9789811614446 / Angielski / Miękka ISBN: 9789811614446/Angielski/Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to... This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theo...

	cena: 684,33

	Fashion Brand Stories ISBN: 9781350135543 / Angielski / Miękka / 216 str. ISBN: 9781350135543/Angielski/Miękka/216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. USA) Hancock Joseph H. (Drexel University

	cena: 156,68

	Lead Community Fundraising: Successfully Connecting People Digitally ISBN: 9783030778514 / Angielski / Miękka ISBN: 9783030778514/Angielski/Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Linda Mareen Neugebauer;Irene Zanko The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international... The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new do...

	cena: 201,24

	The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions ISBN: 9781264278237 / Angielski / Twarda / 208 str. ISBN: 9781264278237/Angielski/Twarda/208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mindy Weinstein

	cena: 105,63

	Viral Marketing: Building Buzz and Getting Your Dream Clients (Use the Power of Video and Virality to Grow Your Online Brand) ISBN: 9781778057991 / Angielski / Miękka / 192 str. ISBN: 9781778057991/Angielski/Miękka/192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gary Woodall

	cena: 76,88

	Research Methodologies for Business Management ISBN: 9781032323381 / Angielski / Twarda / 152 str. ISBN: 9781032323381/Angielski/Twarda/152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Australia) Ratten Vanessa (La Trobe University

	cena: 685,68

	Break the Wall: Why and How to Democratize Digital in Your Business ISBN: 9781803821887 / Angielski / Miękka / 168 str. ISBN: 9781803821887/Angielski/Miękka/168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. USA) Pauwels Koen (Northeastern University

	cena: 92,75

	(Re)Discovering the Human Element in Public Relations and Communication Management in Unpredictable Times ISBN: 9781803828985 / Angielski / Twarda / 304 str. ISBN: 9781803828985/Angielski/Twarda/304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych.

	cena: 464,00

	The Principles of Inbound Marketing ISBN: 9798201388751 / Angielski / Miękka / 70 str. ISBN: 9798201388751/Angielski/Miękka/70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fabian Vartez

	cena: 69,02

	Research Methodologies for Business Management ISBN: 9781032323374 / Angielski / Miękka / 152 str. ISBN: 9781032323374/Angielski/Miękka/152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Australia) Ratten Vanessa (La Trobe University

	cena: 230,14

	Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases ISBN: 9789811982767 / Angielski / Twarda / 289 str. ISBN: 9789811982767/Angielski/Twarda/289 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marianna Sigala; Coralie Haller This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological... This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innov...

	cena: 684,33

	Artificial Intelligence in Marketing ISBN: 9781802628760 / Angielski / Twarda / 344 str. ISBN: 9781802628760/Angielski/Twarda/344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. USA) K. Sudhir (Yale University; USA) Olivier Toubia (Columbia University; USA) Naresh K. Malhotra (Georgia Institute of Technology Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. ... Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading s...

	cena: 489,77

	Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour ISBN: 9781032329222 / Angielski / Twarda / 256 str. ISBN: 9781032329222/Angielski/Twarda/256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Honorata Howaniec

	cena: 685,68

	Research Methods in Luxury Management ISBN: 9781032281100 / Angielski ISBN: 9781032281100/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. UK) Meng University of London Kelly (Goldsmiths This is one of the first textbooks to explore the research process within the specific context of luxury brand management. This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

	cena: 220,35

	Research Methods in Luxury Management ISBN: 9781032281179 / Angielski ISBN: 9781032281179/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Michael J. G. Parnwell; Kelly Meng This is one of the first textbooks to explore the research process within the specific context of luxury brand management. This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

	cena: 783,64

	Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Revised for a Post Pande ISBN: 9781916114920 / Angielski ISBN: 9781916114920/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Joanne Sweeney

	cena: 107,86

	Luxury Marketing, Sustainability and Technology: The Future of Luxury Management ISBN: 9781032342917 / Angielski ISBN: 9781032342917/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Park Thaichon; Sara Quach Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future ...

	cena: 759,15

	Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen ISBN: 9783031250200 / Niemiecki ISBN: 9783031250200/Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Claude Diderich In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue Strategien sind nötig, da die wirtschaftlichen Rahmenbedingungen sich in den letzten Jahren schneller verändert haben als jemals zuvor. Der Fokus liegt auf dem Erfüllen von Kundenbedürfnissen, dem Einsatz von verfügbaren Fähigkeiten und der Positionierung im Wettbewerb mit dem Ziel, finanziell erfolgreich zu sein.Der Autor führt den Leser durch den Dschungel der Entwicklung einer Strategie für nachhaltiges Wachstum und Rentabilität. Er... In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue St...

	cena: 225,72

	Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow ISBN: 9781476764948 / Angielski ISBN: 9781476764948/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chuck Thompson

	cena: 140,86

	Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch ISBN: 9781761240737 / Angielski ISBN: 9781761240737/Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marwa Kaabour

	cena: 146,39

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