Research Methodologies for Business Management

ISBN-13: 9781032323374 / Angielski / Miękka / 2023 / 152 str.

Australia) Ratten Vanessa (La Trobe University

Opis

This book covers the fundamentals of business management research and its methodologies in a seamless, unified manner. Offering up-date methodologies and accessible explanations of the research process, it will help business management students and junior researchers quickly build an essential base of knowledge.

Spis treści

1. Advances in Business Management Research Methodology 2. Levels of Analysis in Business Management Research 3. Designing Effective Business Management Research Studies 4. Qualitative Business Management Research Methodologies 5. Conducting Interviews and Focus Groups 6. Qualitative Data Analysis 7. Quantitative Business Management Research Methodologies 8. Bibliometrics and Literature Reviews in Business Management 9. United Nations Sustainable Development Goals and Research Engagement 10. Artificial Intelligence and Machine Learning

O autorze

Vanessa Ratten is Associate Professor at School of Business, La Trobe University, Australia.