Kategoria BISAC: Business & Economics >> Marketing - Direct

Most small business owners don't really understand marketing. Author T.J. Rohleder wants to change that. As you'll see when you read this amazing book: Marketing is all the things you do in your business to get more people to consistently give you more money on a regular basis. This book makes it simple and easy for you to do this by giving you 10 of the ultimate strategies you can use to do this Please read this book and let these 10 proven methods make you all the money you want, need and truly deserve

Forget all the complicated marketing theories and methods being forced on you by the ad agencies... Never mind all of the nonsense you were taught in college... And certainly pay no attention to all of the advice your friends and other local business owners are trying to get you to try. Most people just don't understand good marketing. T.J. Rohleder says marketing really is simple. And he should know. With over 25 years of small business experience, T.J. has discovered the true marketing secrets that can bring in millions of dollars for your business - just like they have done for his. Now,...

Your prospects and customers are suffereing from what the author calls "Advertising Fatigue." That means you must "Knock the Socks Off" your potential prospects in this day of over saturation of advertising messages.
Small business marketing, advertising and promotion must be very different than the typical model used by most business owners.
Most small business advertising is dull and boring and no one pays attention.
As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take...

"Who Else Wants To Write a Book This Weekend?"
It's easier than you think
Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all.
How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
Inside these pages you'll learn:
* Where to find idea "factories" that allow you to "crowdsource"...

This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients,...

T.J. Rohleder and his wife Eileen got started in the opportunity market back in September of 1988 with only a few hundred dollars and a really great idea for a red-hot money-making plan. They wrote a simple booklet about our plan and ran a tiny ad in a national magazine to sell it... and became millionaires in less than 5 years The rest, shall we say, is history. T.J. has been in the opportunity market ever since. That was many years ago and many days he's still like a kid in a candy store. Huge stacks of orders come pouring into his office in little Goessel, Kansas. He gets orders online,...

Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a...

Would you like to increase your Avon sales and find more customers? Avon Selling Secrets is a fun guide that includes the marketing strategies that I personally used that took me from starting with just two customers (me and my mother), to having hundreds of customers and large sales orders within a few short months. I?ll show you what to do, what you?ll need, and what to say, to help build your business, and take it to the next level. What you?ll find in this guide: - Does tossing brochures really work? When you should, and shouldn't toss, and what customer return it really brings you. - How...

A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.

Today more than ever people are overwhelmed with advertisements and marketing. Even more so, people are BORED with and uninterested in your promotions and offers The solution? You MUST stand out from the crowd to capture your audience's attention, imagination, and pocketbook Holidays, Observances, Commemorations, etc are excellent additions to your marketing arsenal. This book is a resource to over 3500 special dates YOU can use in your marketing

The phrase Against The Grain has been in known written use since the early 17th century, but its meaning has not changed over the years. In 2013, we apply this phrase to non-traditionalists who work outside of the norm or commonly-accepted thought patterns. Entrepreneurs, in particular, are well-known for using this non-traditional approach to attain success in their unique endeavors, and the Celebrity Experts(r) in this book have survived and thrived in the midst of the constantly-changing marketplace - going Against The Grain. Successful entrepreneurs, including our Celebrity Experts (r),...

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam,...

BIG PRESENCE isn't just for BIG COMPANIES anymore A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample...

Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.
Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines...

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

This fascinating book shows that neither managers nor consumers completely control branding processes cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:

• the role of consumption
• brand management
• corporate branding
• branding ethics
• the role of advertising.

This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers...

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

• a practical framework for implementing...

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the...

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.

• Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill...