Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas
ISBN: 9783668323971 / Angielski / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub-Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub-Branding should be classified and represented. In addition, an overview of the Adidas Group is given. Furthermore, it is closely examined, how Sub-Branding works in practice on the...
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,...
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cena:
188,24 zł |
Shopping Malls im Internet - Eine Analyse der Chancen und Risiken unter der Berücksichtigung einer empirischen Erhebung
ISBN: 9783867465069 / Niemiecki / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Betrachtet man die aktuellen Entwicklungen im Internet-Bereich, so kann man erkennen, da die elektronischen Marktplatze und somit auch der Verkauf von Produkten und Dienstleistungen in Zukunft die Regeln des Wettbewerbs in den verschiedenen Branchen stark verandern wird. Doch das Online-Geschaft befindet sich in Deutschland noch in der Anfangsphase und bei vielen Unternehmen ist die Internet-Euphorie...
Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule Ludwi...
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cena:
447,13 zł |
Wirkungskontrolle von Werbesendungen. Die Werbemaßnahmen der Zimmerei Pöppl GmbH
ISBN: 9783867466806 / Niemiecki / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Fachhochschule Regensburg, Sprache: Deutsch, Abstract: (Direkte) Werbemanahmen sind kein Selbstzweck, sie haben die Aufgabe, zur Erreichung der festgesetzten Unternehmens- und Marketingziele beizutragen. Die Werbewirkungsforschung hat einen wesentlichen Einfluss auf die Werbeeffizienz. Durch den Einsatz von Wirkungskontrollen ist es moglich Ruckschlusse dahingegen zu ziehen, ob die Verfolgung der eingeschlagenen Richtung zweckmaig war und ob die...
Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Fachhochschule...
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cena:
385,70 zł |
Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
ISBN: 9783869430119 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with...
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social...
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cena:
304,96 zł |
Willingness to Accept for Instagram Accounts. First Empirical Evidence
ISBN: 9783960670711 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finding an incentive compatible method to assess account values can be seen as the bedrock of social media research across all platforms and is of crucial importance for researches and practitioners alike. This study presents a new method of applying the willingness to accept (instead of the commonly applied willingness to pay for establishing account values on Instagram), by modifying a randomised Vickrey Auction. Primary research among 1024 participants and 409 Instagram users measured the willingness to accept, in relation to demographic variables, account and interaction metrics. The...
Finding an incentive compatible method to assess account values can be seen as the bedrock of social media research across all platforms and is of cru...
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cena:
383,94 zł |
Generation Smartphone. Digitalisierung des stationären Handels mittels Smartphone
ISBN: 9783954853441 / Niemiecki / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seit seiner Einfuhrung im Jahre 1983 hat sich das Mobiltelefon vom Prestigeobjekt rasant zum multifunktionalen Alleskonner fur die breite Masse entwickelt und ist mittlerweile ein unverzichtbarer Begleiter. So wischen bereits Kleinkinder mit ihren Fingern uber das Smartphone, Musik wird von den Jugendlichen auf dem Schulweg per Spotify-Streaming angehort, Zeitungen durch Online-Nachrichtendienste ersetzt und neuste Infos in Whatsapp-Chat-Gruppen diskutiert. Auch der Handel hat sich im Rahmen der Digitalisierung weiterentwickelt. Mit der Einfuhrung des mobilen Internets spielen Zeit und Raum...
Seit seiner Einfuhrung im Jahre 1983 hat sich das Mobiltelefon vom Prestigeobjekt rasant zum multifunktionalen Alleskonner fur die breite Masse entwic...
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cena:
258,85 zł |
The creation of RB Leipzig. Authentic identity or self-deception?
ISBN: 9783960670773 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience's interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team...
This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience's interest is ...
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cena:
416,42 zł |
The Future-Proof Marketing Playbook
ISBN: 9780692803837 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The very first banner ad was run on October 27th, 1994. That means, as of this book's publication, digital advertising is 22 years old. And like most 22 year olds, it's time for it to get its act together. In this book, we don't talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don't want to win games, we want to win championships, and champions don't:
The very first banner ad was run on October 27th, 1994. That means, as of this book's publication, digital advertising is 22 years old. And ... |
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cena:
94,43 zł |
Perennial Seller: The Art of Making and Marketing Work That Lasts
ISBN: 9780143109013 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists...
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Red...
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cena:
89,16 zł |
Proceedings of the 1995 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319386126 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
576,96 zł |
Proceedings of the 1999 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319366814 / Angielski / Miękka / 429 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.
The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, inte...
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cena:
576,96 zł |
Proceedings of the 1997 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319366906 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
384,63 zł |
Proceedings of the 1996 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319366913 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
384,63 zł |
Proceedings of the 1993 Academy of Marketing Science (Ams) Annual Conference
ISBN: 9783319366951 / Angielski / Miękka / 681 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
576,96 zł |
Promote Yourself
ISBN: 9780692018958 / Angielski / Miękka / 68 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Pep-talk on Self-Promotion. This small book addresses just one issue. Not, "Where do I promote?" But, "Why am I not?" What is the secret of success? After the product is completed, the degree earned, the marketing plans are all put in place, whatever the preparation has been, a new reality is still there. "Of course you know you will have to promote yourself." It doesn't matter if your produce is You, an invention, a new business, a novel, a promotion at work, or a program at church, work or school - the one who will need to... A Pep-talk on Self-Promotion. This small book addresses just one issue. Not, "Where do I promote?" But, "Why am I not?" |
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cena:
37,57 zł |
Modern Propaganda
ISBN: 9780998315607 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence news stories, behavior, combined with traditional digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media manipulation techniques that can steer the outcome of an election, Modern Propaganda covers the industry's most effective and influential practices. These can be used by ad agencies and data driven...
Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also include...
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cena:
56,83 zł |
Social Media Einfach Erklärt: Entdecken Sie das unglaubliche Potenzial von Social Media
ISBN: 9781535189323 / Niemiecki / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The new German edition of Mark Schaefer's best-selling book explores the fundamental workings of social media. A must-have book for companies, non-profits, and every institution seeking to connect with people on the social web.
The new German edition of Mark Schaefer's best-selling book explores the fundamental workings of social media. A must-have book for companies, non-pro...
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cena:
57,00 zł |
How Any Business Owner Can Bank An Additional $100,000 Or More This Year: Easy, Without Spending One Additional Cent On Advertising
ISBN: 9781539847915 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How would an extra $100,000 this year - and every year thereafter you stay in business - improve the quality of your life You've heard the statistics: 96% of businesses fail within the first five years. But that doesn't have to include you. Especially if you're in a competitive business, it's quite possible to make it to 7-figures, but it's not easy, and it might take 5 - 7 years... It's not nearly so hard as the statistics indicate - people do it all the time... I can guide you there, too, but for now let's focus on how you can change your business and personal life today, this year. Do...
How would an extra $100,000 this year - and every year thereafter you stay in business - improve the quality of your life You've heard the statistics:...
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cena:
78,76 zł |
L'approche Socialkind Transformez votre business en une marque relationnelle
ISBN: 9782362331718 / Francuski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pourquoi et comment utiliser les reseaux sociaux autrement pour garantir le succes et la rentabilite de vos activites. Avec l'usage sans cesse croissant des reseaux sociaux, les entreprises ont plus de moyens que jamais de construire des relations privilegiees avec leurs clients. Pourtant, a l'heure actuelle, l'approche commune releve plus d'une presence pour parler de soi que d'un engagement a agir dans l'interet de tous. Face a des consommateurs qui attendent bien plus que de belles paroles, cette approche se revele aujourd'hui obsolete. Avec des millions d'individus de par le monde qui se...
Pourquoi et comment utiliser les reseaux sociaux autrement pour garantir le succes et la rentabilite de vos activites. Avec l'usage sans cesse croissa...
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cena:
114,08 zł |
Kunden ANS Kaufen Heranführen: Eine Einführung in Den Kaufprozessorientierten Ansatz Im Marketing
ISBN: 9783658161866 / Niemiecki / Miękka / 43 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime Der Kunde steht im Zentrum fur ein zukunftsgerichtetes Marketing konkret bedeutet. Er fuhrt uberzeugende Argumente fur ein neues Marketing an, welches den Kaufprozess des Kunden in den Fokus stellt. Wissenschaftliche Grundlagen des kaufprozessorientierten Marketings werden knapp und verstandlich vorgestellt. Komplettiert wird das essential durch die Darstellung von sieben Taktiken, die Kaufprozesse in Gang setzen, sowie durch konkrete Umsetzungshilfen fur die Entwicklung einer...
Marc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime Der Kunde steht im Zentrum fur ein zukunftsgerichtete...
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cena:
53,90 zł |