Sales Management
ISBN: 9781138153738 / Angielski / Twarda / 452 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management,...
Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales manag...
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cena:
844,34 zł |
Jewish/Christian/Queer: Crossroads and Identities
ISBN: 9781138267664 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. At a time when major branches of Judaism and most Christian denominations are addressing the relationship between religion and homosexuality, Jewish/Christian/Queer offers a unique examination of the similarities between the queer intersections of Judaism and Christianity, and the queer intersections of the homosexual and the religious. This volume investigates three forms of queerness; the rhetorical, theological and the discursive dissonance at the meeting points between Christianity and Judaism; the crossroads of the religious and the homosexual; and the intersections of these two forms of...
At a time when major branches of Judaism and most Christian denominations are addressing the relationship between religion and homosexuality, Jewish/C...
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cena:
266,04 zł |
Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare
ISBN: 9781138279810 / Angielski / Miękka / 362 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
250,69 zł |
Find 'em Get 'em Keep 'em
ISBN: 9781478771388 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Brian Butler has put together a comprehensive yet simple approach to harness the three most powerful elements of any successful organization; individualized sales problem solving, high-level customer service and the marketing strategies to reach those customers." - John Polumbo, President, Strategic Sales Group, Inc. "While speaking to a group of our sales team and industry partners, Brian's life experiences and firsthand knowledge of what it takes to succeed in sales and marketing brought the pages of his book "FIND 'em, GET 'em, KEEP 'em" to life. Definitely hire the speaker, buy the... "Brian Butler has put together a comprehensive yet simple approach to harness the three most powerful elements of any successful organization; indi... |
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cena:
62,59 zł |
Beyond Shopper Marketing: Faster Moving Consumer Goods from Sales, Marketing and Supply Chain Zynergy
ISBN: 9781494241896 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. After years of simply advertising to consumers, research showed the existence of an entirely new type of "super consumer." These very important people could be targeted by entirely different media. It appeared they actually took the purchase decisions for many more people based on very different motivations. The researchers called these very important consumers "shoppers." Reaching and influencing them became known as shopper marketing. Some time later, further research showed these shoppers were seriously hampered by retailer supply chain delivering only average space and demand management...
After years of simply advertising to consumers, research showed the existence of an entirely new type of "super consumer." These very important people...
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cena:
45,09 zł |
Applying Neuroscience to Business Practice
ISBN: 9781522510284 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organisations, as well as emergent business and management techniques being developed from this research.
Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on ...
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cena:
1147,92 zł |
Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy
ISBN: 9781530554355 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Computers beat humans in chess, Jeopardy and the complex game of Go. They drive cars and give life-saving advice to doctors. We're poised on the brink of a new era of smart machines that will revolutionize all aspects of society-including marketing. Innovative start-ups are already harnessing the power of cognitive technology to enhance customer experience and automate the marketing process. To compete, established businesses will need to prepare themselves for the growing algorithmic economy. Marketing with Smart Machines guides marketing managers toward the... Computers beat humans in chess, Jeopardy and the complex game of Go. They drive cars and give life-saving advice to doctors. We're poised on the b... |
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cena:
58,86 zł |
Facebook Thirty Workbook: Tips, hints and ideas for Facebook Business Pages
ISBN: 9781533229571 / Angielski / Miękka / 36 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your Challenge? Post once a day, every day, for 30 days. It's as simple as that. #FacebookThirty is where Michelle Rose, marketing mentor, trainer and author, uses her love of common sense marketing to help you give your Facebook posts an injection of inspiration. Throughout the workbook Michelle will show you how to go back to the basics of marketing and use good old fashioned techniques in your Facebook posts. Michelle gives you 50 ideas for your Facebook Page, each one brought to life with detailed descriptions and real-life examples from small business owners who have taken her...
Your Challenge? Post once a day, every day, for 30 days. It's as simple as that. #FacebookThirty is where Michelle Rose, marketing mentor, trainer and...
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cena:
41,37 zł |
Tu Marca Personal & Linkedin
ISBN: 9781537685403 / Hiszpański / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Aqui, concentramos y encapsulamos mas de una decada de soluciones de vida y de carrera en el marco de la tecnologia, despues de mucha indagacion, exploracion, conocimiento & experiencia, pusimos dos paradigmas y dos plataformas o esquemas poderosos en conjuncion para que la gente independiente o como emprendedora, descubra mucho de lo que necesita saber acerca del Personal Branding teniendo como una de las guias clave a Linkedin; se trata de aprovechar su propio potencial y el poder de lo social - digital. Son nuevas reglas y condiciones, de trabajo y emprendimiento. Este libro es un trabajo...
Aqui, concentramos y encapsulamos mas de una decada de soluciones de vida y de carrera en el marco de la tecnologia, despues de mucha indagacion, expl...
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cena:
71,73 zł |
Overachieving Your Platform: 95 Ideas to Embrace Your Inner Sales Marketing Genius
ISBN: 9781941555286 / Angielski / Miękka / 316 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. These days, it's not enough to just write well. If you want your book to sell, you've got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn't have to be From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler-the award-winning blog of the WordServe Literary Agency-these essays teach writers what...
These days, it's not enough to just write well. If you want your book to sell, you've got to have a platform. For many writers, this is the gre...
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cena:
90,58 zł |
Working Mothers Buying Detergents. Only Price Matters
ISBN: 9783668311343 / Angielski / Miękka / 24 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research Paper (undergraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the...
Research Paper (undergraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social...
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cena:
171,74 zł |
Brand Management consistent with Sustainability
ISBN: 9783668316829 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of brand management is reflected by the global importance of brands for consumers, which creates economic value for the company. Accordingly, an increasing number of new brands are registerd or expanded every year. Even in food retailing it has become normal to...
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: ...
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cena:
257,83 zł |
Erstellung eines Jahresmarketingplanes für ein Unternehmen der Gesundheitsbranche mit der Zielgruppe übergewichtige Frauen
ISBN: 9783668317406 / Niemiecki / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,9, Deutsche Hochschule fur Pravention und Gesundheitsmanagement GmbH, Veranstaltung: Marketing 1, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit wird ein Jahresmarketingplan fur ein fiktives Fitnesstusdio entworfen. Der Plan beinhaltet eine Beschreibung der Ist-Situation, eine Marktbeschreibung, die Saisonbestimmung und Zielformulierung. Daruber hinaus werden die Budgetplanung beschrieben und Marketingaktionen konzipiert, Das Angebot des Unternehmens...
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,9, Deutsche Hoch...
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cena:
228,83 zł |
Die Wirtschaftlichkeit des Kundenbindungsmanagements. Relevanz des Kundenwerts
ISBN: 9783668320970 / Niemiecki / Miękka / 50 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,9, Steinbeis-Hochschule Berlin, Sprache: Deutsch, Abstract: Dieser Text behandelt die folgenden zwei Forschungsfragen, die beantwortet werden sollen. Die ubergeordnete Forschungsfrage lautet: Ist Kundenbindungsmanagement fur ein Unternehmen wirtschaftlich? Fur die Beantwortung dieser Frage ist der einer der entscheidenden Faktoren der Wert eines Kunden. Daraus ergibt sich die untergeordnete Forschungsfrage: Wie kann man den Wert eines Kunden bestimmen und...
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,9, Steinbeis-Hoc...
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cena:
207,98 zł |
Gegenwärtige Nutzung, Möglichkeiten und Grenzen ausgewählter Marketing-Instrumente: Eine kritische Analyse auf die Wettbewerbsfähigkeit von Création G
ISBN: 9783668322264 / Niemiecki / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praktikumsbericht / -arbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Internationale Berufsakademie der F+U Unternehmensgruppe Heidelberg, Sprache: Deutsch, Abstract: Ziel dieser Praxisarbeit ist das Untersuchen und Bewerten der aktuell verwendeten Marketinginstrumente der Firma Creation Gross und deren Erfolg. Abschliessend sollen die derzeit genutzten Methoden kritisch bewertet und deren Effektivitat durch Handlungsempfehlungen verbessert werden konnen. Zur Eroberung und zur Sicherung eines Absatzmarktes fur...
Praktikumsbericht / -arbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0,...
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cena:
178,98 zł |
Social Media Marketing in der Gastronomiebranche
ISBN: 9783668322820 / Niemiecki / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Hochschule fur angewandtes Management, ehem. FH fur angewandtes Management Erding (Betriebswirtschaftslehre), Sprache: Deutsch, Abstract: Die vorliegende Bachelorarbeit setzt sich mit den Grundsatzen des Social Media Marketing auseinander. Im ersten Teil wird die Entwicklungsgeschichte und verschiedene Auspragungsformen des Social Web erlautert. Im Anschluss folgt die theoretische Verknupfung mit dem Fachbereich des Marketings. Den Hauptteil stellt die...
Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Hochschule f...
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cena:
235,17 zł |
Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas
ISBN: 9783668323971 / Angielski / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub-Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub-Branding should be classified and represented. In addition, an overview of the Adidas Group is given. Furthermore, it is closely examined, how Sub-Branding works in practice on the...
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,...
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cena:
194,39 zł |
Shopping Malls im Internet - Eine Analyse der Chancen und Risiken unter der Berücksichtigung einer empirischen Erhebung
ISBN: 9783867465069 / Niemiecki / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Betrachtet man die aktuellen Entwicklungen im Internet-Bereich, so kann man erkennen, da die elektronischen Marktplatze und somit auch der Verkauf von Produkten und Dienstleistungen in Zukunft die Regeln des Wettbewerbs in den verschiedenen Branchen stark verandern wird. Doch das Online-Geschaft befindet sich in Deutschland noch in der Anfangsphase und bei vielen Unternehmen ist die Internet-Euphorie...
Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Hochschule Ludwi...
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cena:
461,74 zł |
Wirkungskontrolle von Werbesendungen. Die Werbemaßnahmen der Zimmerei Pöppl GmbH
ISBN: 9783867466806 / Niemiecki / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Fachhochschule Regensburg, Sprache: Deutsch, Abstract: (Direkte) Werbemanahmen sind kein Selbstzweck, sie haben die Aufgabe, zur Erreichung der festgesetzten Unternehmens- und Marketingziele beizutragen. Die Werbewirkungsforschung hat einen wesentlichen Einfluss auf die Werbeeffizienz. Durch den Einsatz von Wirkungskontrollen ist es moglich Ruckschlusse dahingegen zu ziehen, ob die Verfolgung der eingeschlagenen Richtung zweckmaig war und ob die...
Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Fachhochschule...
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cena:
398,30 zł |
Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
ISBN: 9783869430119 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with...
Research Paper (undergraduate) from the year 1997 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social...
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cena:
314,93 zł |