Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub-Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub-Branding should be classified and represented. In addition, an overview of the Adidas Group is given. Furthermore, it is closely examined, how Sub-Branding works in practice on the...
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,...
Seminar paper from the year 2015 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this chapter is to identify how fashion specific challenges, that occur within the supply chain, can be approached using Fast Fashion. It will be explained what sub strategies Fast Fashion consists of and how these can solve the problems of the fashion industry. The focus is on strategic aspects of Supply Chain Management. First of all the focus of this academic paper lies on the conceptual...
Seminar paper from the year 2015 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, University of Applied Sciences Hannove...