Kategoria BISAC: Business & Economics >> Customer Relations

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love.

To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers,...

A timely, essential guide to understanding and monetizing the Internet of Things in any industry

What is the Internet of Things? The latest evolution in online technology, the Internet of Things (IoT) is the integration of physical devices such as wearables, consumer appliances, commercial equipment, industrial machines and even cities into the internet--is not only changing the way people live but how business is conducted. The growing demand for more sophisticated products has led leading businesses to IoT enabling the shift from a product- and service-based...

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your...

HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY

"I LOVE THIS BOOK "
--CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me

"When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization."
--MARSHALL GOLDSMITH, executive coach and New York Times bestselling author

"Most books on customer service...