Kategoria BISAC: Business & Economics >> Customer Relations

Do you have a business ? Do you want more customers to come to your business ? Do you know how to get that done ? Many businesses do not have a clue how to effectively push customers to make the move to contact them, let alone make that customers buy from them, again and again. Within the pages of this essential guide, you will find all of this and more

- what you can do to literally force customers to choose you over any other

- the single most important factor in your business, and why you are failing at doing it.

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Experience Design is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, products, and ideas. Being able to direct human perception is becoming a desirable competence. This book explores psychology, purpose, and human endeavour, and how to apply this in Experience Design.

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? "ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original "ALL Business is Show Business" offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new "reboot" from the original edition, we realize...

In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and...

The real-world guide to selling your services and bringing in business

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product, ' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job--not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This...

The way we make decisions has fundamentally changes. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers:

• Build brand awareness
• Generate...

Endorsed by the Chartered Banker Institute as required reading for the Chartered Banker programme and recommended for banking studies at higher education, develops the capability to manage key customer relationships.

Transform your company's value proposition by using design thinking to instigate organisational change and creating winning services with this actionable guide.

A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates.

Every sale is made or lost in 60 seconds make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal.