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The Guiding Purpose Strategy
ISBN: 9781912262380 / Angielski / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,03 |
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 9781522548348 / Angielski / Twarda / 135 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neurosci...
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cena:
845,50 |
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The Gen Z Frequency: How Brands Tune in and Build Credibility
ISBN: 9780749482480 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks ...
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cena:
154,61 |
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
ISBN: 9780749483357 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untappe...
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cena:
206,17 |
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Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry
ISBN: 9783319758312 / Angielski / Twarda / 293 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goo...
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cena:
644,07 |
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Digital Channels and Social Media Management in Luxury Markets
ISBN: 9781138572461 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
783,64 |
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The Retail Handbook: Master omnichannel best practice to attract, engage and retain customers in the digital age
ISBN: 9781781332153 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
81,96 |
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The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors
ISBN: 9783319775494 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate no...
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cena:
462,91 |
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
ISBN: 9780062651211 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,32 |
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Contemporary Collaborative Consumption: Trust and Reciprocity Revisited
ISBN: 9783658213459 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contributes a critical perspective on contemporary collaborative consumption, a recent societal phenomenon shacking up previously assumed fixed socio-economic categories as the producer and consumer.
This book contributes a critical perspective on contemporary collaborative consumption, a recent societal phenomenon shacking up previously assumed fi...
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cena:
181,11 |
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Consumer Behavior: Buying, Having, and Being, Global Edition
ISBN: 9781292153100 / Angielski / Miękka / 632 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all...
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being d...
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cena:
15,06 |
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Tourist Behavior: An Experiential Perspective
ISBN: 9783319785523 / Angielski / Twarda / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
603,81 |
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Akzeptanz Von Digitalen Zahlungsdienstleistungen: Eine Empirische Untersuchung Am Beispiel Von Mobile Payment Mittels Smartphone Im Stationären Handel
ISBN: 9783658197056 / Niemiecki / Miękka / 402 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,52 |
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Intramarkenimagekonfusion: Eine Empirische Untersuchung Am Beispiel Der Automobilindustrie
ISBN: 9783658199272 / Niemiecki / Miękka / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,72 |
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Advanced Introduction to Behavioral Economics
ISBN: 9781784719937 / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline. This book covers the key areas of...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worl...
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cena:
108,00 |
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Consumption, Psychology and Practice Theories: A Hermeneutic Perspective
ISBN: 9781138123939 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,17 |
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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
ISBN: 9781947856615 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,36 |
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Research Handbook on Behavioral Law and Economics
ISBN: 9781849805674 / Angielski / Twarda / 544 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The field of behavioral economics has contributed greatly to our understanding of human decision making by refining neoclassical assumptions and developing models that account for psychological, cognitive, and emotional forces. The field's insights have important implications for law. This Research Handbook offers a variety of perspectives from renowned experts on a wide-ranging set of topics including punishment, finance, tort law, happiness, and the application of experimental literatures to law. It also includes analyses of conceptual foundations, cautions, limitations and proposals for...
The field of behavioral economics has contributed greatly to our understanding of human decision making by refining neoclassical assumptions and devel...
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cena:
1175,45 |
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Die Akzeptanz Von Insekten in Der Ernährung: Eine Studie Zur Vermarktung Von Insekten ALS Lebensmittel Aus Konsumentensicht
ISBN: 9783658213350 / Niemiecki / Miękka / 157 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
263,32 |
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Handbook of Behavioral Economics - Foundations and Applications 1: Volume 1
ISBN: 9780444633743 / Angielski / Twarda / 748 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
465,23 |
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