ISBN-13: 9781522548348 / Angielski / Twarda / 2017 / 135 str.
ISBN-13: 9781522548348 / Angielski / Twarda / 2017 / 135 str.
Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.