In the cutthroat world of business, many aspiring moguls reject kindness as a virtue and develop a sharp competitive edge that can wound struggling colleagues. For those who wish to rise to the top without knocking others down, Michael Solomon offers guidance in Success By Default: The Depersonalization of Corporate America "No matter what business you are in, no matter what your product or service, the only thing that runs a business is people," Solomon writes. Through his own struggles with unscrupulous entrepreneurs, he has developed a business plan steeped in humanism, which he now shares...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all...