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The Sign of the Burger: McDonald's and the Culture of Power
ISBN: 9781566399326 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990s, it became apparent that McDonald's is still considered a marker of modern identity.
I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be ...
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cena:
112,60 |
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Motigraphics: The Analysis and Measurement of Human Motivations in Marketing
ISBN: 9781567202847 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why... Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most ... |
cena:
360,89 |
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Married to the Brand: Why Consumers Bond with Some Brands for Life
ISBN: 9781595620057 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands -- but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships. Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate "relationship...
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with so...
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cena:
97,90 |
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Television and Consumer Culture: Britain and the Transformation of Modernity
ISBN: 9781845110789 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, public service BBC. This book's examination of television's novel intervention in and re-articulation of British culture over this period pinpoints a crucial moment in the development of consumer capitalism when television's novel...
The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the dev...
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cena:
721,77 |
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Global Consumer Behavior
ISBN: 9781905209637 / Angielski / Twarda / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of...
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the em...
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cena:
840,08 |
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Brands versus Information- The changing role of brands in the age of empowered consumers
ISBN: 9783836407090 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. On the one hand, the Internet increases information transparency for consumers
- they are now able to obtain objective, trustworthy information on retailers existence and reliability as well as on products and services in realtime, at any time from virtually any place in the world. On the other hand, the Internet provides tools to businesses to strengthen their consumers bonds with their brands, e.g. through offering platforms for consumers to engage in brand-related behavior for fun and entertainment during their free time or through offering businesses the opportunity to personalize... On the one hand, the Internet increases information transparency for consumers
- they are now able to obtain objective, trustworthy information on... |
cena:
275,01 |
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World Consumption Economics
ISBN: 9789810238476 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book extends research in consumption economics by identifying similarities and differences in consumption patterns in a large number of countries, both developed and less developed. Its approach is to carefully analyze a large body of data from a highly diverse group of countries to determine the extent to which a simple economic framework can be used to understand and explain consumer behavior. It uses data from more than 40 countries which range from the most affluent to the poorest in the world. The book pays particular attention to the consumption of food and to new simulation...
This book extends research in consumption economics by identifying similarities and differences in consumption patterns in a large number of countries...
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cena:
416,30 |
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International Consumption Comparisons: OECD Versus LDC
ISBN: 9789810240059 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents an analysis of consumption patterns in the OECD (rich) and LDC (poor) countries using recent data (1950-1998) and econometric methodology for a number of broadly aggregated consumer goods. The income elasticity estimates for the 46 countries and 9 commodity groups are tabulated. The reliability of these elasticity estimates, and also the demand theory hypotheses, are investigated using simulation techniques.
This book presents an analysis of consumption patterns in the OECD (rich) and LDC (poor) countries using recent data (1950-1998) and econometric metho...
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cena:
734,66 |
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Modernity and Consumption: Theory, Politics, and the Public in Singapore and Malaysia
ISBN: 9789812380098 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does it mean to be a consumer in the early-21st century? How do our public choices determine identity and behaviour? Have we ironically become slaves to our own consumption preferences? While the Enlightenment theorists exposed the philosophical weaknesses of theology and the spuriousness of metaphysics, their work leaves little room for theoretical manoeuvres, and even less space for understanding consumption today. Rejecting Habermas' polemics in "The Structural Transformation of the Public Sphere" (1991) as an incidental "moment" in the tradition of Western philosophy, Antonio L....
What does it mean to be a consumer in the early-21st century? How do our public choices determine identity and behaviour? Have we ironically become sl...
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cena:
288,97 |
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Living with Things: Ridding, Accommodation, Dwelling
ISBN: 9780954557287 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on the movement of people and things within and through it in everyday habitation. Here dwelling is seen as an activity, as doing things with and to the things to hand around us. Being 'at home' is achieved through living amongst things, as well as amongst people and other non-human presences, such as pets and gardens. Being at home is achieved through what we do with objects, the things that are acquired and stored, that linger around in our...
Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on ...
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cena:
345,27 |
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Digital Consumer Management
ISBN: 9781032486031 / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
783,64 |
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The Long Tail
ISBN: 9781401309664 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf...
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a ne...
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cena:
77,03 |
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Digital Consumer Management
ISBN: 9781032486024 / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,35 |
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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman
ISBN: 9780805857887 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research. This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The As... |
cena:
710,17 |
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Satisfied Customer
ISBN: 9780230604063 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell explains how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset. Arguing that... In our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In this must-read examination o... |
cena:
80,88 |
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Why We Buy
ISBN: 9781416595243 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically...
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consume...
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cena:
80,88 |
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Consuming Kids: The Hostile Takeover of Childhood
ISBN: 9781565847835 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.
In "Consuming Kids," psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call the kid market, taking readers on a compelling and... With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What wa...
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cena:
127,17 |
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Branded
ISBN: 9780099458067 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.
Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work re...
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cena:
82,44 |
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What's In This? : The essential parents' guide to what's in over 500 popular children's foods
ISBN: 9780753513637 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science experiment. Somehow parents are meant to decode the complex terminology, additives and E numbers to provide healthy food. This bo
For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science experiment. Somehow par...
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cena:
82,44 |
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Marketing Violent Entertainment to Children
ISBN: 9781594547874 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Deals with the entertainment industries and their engagement in the marketing of violent movies, music, and electronic games to children that is inconsistent with the cautionary messages of their own parental advisories and that undermines parents' attempt
Deals with the entertainment industries and their engagement in the marketing of violent movies, music, and electronic games to children that is incon...
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cena:
342,79 |
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