The Sign of the Burger: McDonald's and the Culture of Power

ISBN-13: 9781566399326 / Angielski / Miękka / 2002 / 184 str.

Joe L. Kincheloe

Opis

I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990s, it became apparent that McDonald's is still considered a marker of modern identity.