The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf...
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a ne...
Silverlight 4 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform in which to build business applications. It's a very powerful technology, and despite its youth, it's moving forward at a rapid pace and is gaining widespread adoption.
This book will guide you through the process of designing and developing enterprise-strength business applications in...
Silverlight 4 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capab...
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down a...
Take your business education to the next level—and drive your career forward. If you read nothing else to stand out in class and prepare for what's next, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you learn the most important ideas in leadership and management, feel confident in your business classes, and be ready to thrive in any role you take on. This book will inspire you to: Succeed by playing to your strengths Learn to be more persuasive Give killer presentations Perfect your business-writing skills...
Take your business education to the next level—and drive your career forward. If you read nothing else to stand out in class and prepare for what's...
