Kategoria BISAC: Business & Economics >> Consumer Behavior - General

The Shadows of Consumption gives a hard-hitting diagnosis: many of the earth's ecosystems and billions of its people are at risk from the consequences of rising consumption. Products ranging from cars to hamburgers offer conveniences and pleasures; but, as Peter Dauvergne makes clear, global political and economic processes displace the real costs of consumer goods into distant ecosystems, communities, and timelines, tipping into crisis people and places without the power to resist. In The Shadows of Consumption, Peter Dauvergne maps the costs of consumption that remain...

This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider the incorporation of elements that touch on contemporary technological developments in the food sector. As the food industry adjusts to new consumer demands for safe and low processed foods, the time has come to harmonize product and process engineering with ‘relationship engineering’ from farm to fork. This increasingly allows the opportunity for food sector professionals to consider the existence of new drivers of food...

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media...

• Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator, sophisticated man of letters, and more
  
• Utilizes Caesar's own extant writings
  
• Examines the viewpoints of Caesar's contemporaries and explores Caesar's portrayals by artists and writers through the ages