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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
ISBN: 9780684864662 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base.
The authors' Customer Equity Framework yields powerful insights that will help... In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted i...
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cena:
208,69 |
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A Companion to Julius Caesar
ISBN: 9781405149235 / Angielski / Twarda / 532 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure.
A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure.
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cena:
208,80 |
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Doing Anthropology in Consumer Research
ISBN: 9781598740912 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnography" in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and...
Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments...
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cena:
209,00 |
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Museum Marketization: Cultural Institutions in the Neoliberal Era
ISBN: 9781138393868 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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New Consumer Culture in China: The Flower Market and New Everyday Consumption
ISBN: 9781032036359 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in w...
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cena:
209,00 |
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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
ISBN: 9781032316420 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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Household Demand for Consumer Goods in Developing Countries: A Comparative Perspective with Developed Countries
ISBN: 9781032368788 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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Anti-Consumption
ISBN: 9781032331904 / Angielski / Inna Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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Enterprising Initiatives in the Experience Economy: Transforming Social Worlds
ISBN: 9781032925103 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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Visual Marketing: A Practical Guide to the Science of Branding & Retailing
ISBN: 9781032731322 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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Arbiters of Race: Cultural Intermediaries, Racism, and Consumer Industries
ISBN: 9781032738451 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,00 |
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The 10 Principles of Effective Social Media Mark - Strategies to Guarantee Impact
ISBN: 9781398621466 / Angielski / Inna Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,06 |
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
ISBN: 9781098174330 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
216,52 |
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Design for How People Think: Using Brain Science to Build Better Products
ISBN: 9781491985458 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With this practical guide, you'll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you'll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.
With this practical guide, you'll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this ...
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cena:
220,46 |
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Consumer Vulnerability: Conditions, Contexts and Characteristics
ISBN: 9780367868024 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
223,94 |
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The Foundations of Marketing Practice: A History of Book Marketing in Germany
ISBN: 9780367871529 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
223,94 |
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Being Human in a Consumer Society
ISBN: 9780367599737 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
223,94 |
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Researching Marketing Decisions: The Indian Context
ISBN: 9780367730161 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
223,94 |
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Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia
ISBN: 9780367500559 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
223,94 |
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Energy Branding: Harnessing Consumer Power
ISBN: 9783319571973 / Angielski / Twarda / 173 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the... Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy ... |
cena:
223,98 |
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