Design for How People Think: Using Brain Science to Build Better Products

ISBN-13: 9781491985458 / Angielski / Miękka / 2019 / 240 str.

John Whalen

Opis

With this practical guide, you'll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you'll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.