Martínez-López, Francisco J., Yangchun Li, Susan M. Young
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media...
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional ...
