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The Moralization of the Markets
ISBN: 9781412810890 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nothing affects the modern economy and society more than decisions made in the marketplace, especially, but not only, decisions made by consumers. Although it is not startling to suggest that decisions made in production are affected by choices consumers make, consumers have long been viewed, not only by academic economists, as individual, isolated rational actors that make or refrain from purchases purely on the basis of narrow financial considerations. Markets are not and never were morally neutral. Market relations have always had an often taken-for-granted moral underpinning. The...
Nothing affects the modern economy and society more than decisions made in the marketplace, especially, but not only, decisions made by consumers. Alt...
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241,30 zł |
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Consumer Behavior, Branding and Counterfeiting
ISBN: 9789814287036 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decision-making area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas counterfeiting, branding and consumer behaviour within a very robust...
Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new com...
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603,39 zł |
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Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg
ISBN: 9789814287050 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. This book, along with commentary by some of Robert's doctoral students, offers a testament to the genius of Robert.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of...
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545,67 zł |
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Consumerism: As a Way of Life
ISBN: 9780761952145 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides an introduction to the historical and theoretical foundations of consumption and an examination of the experience of consumption in the areas of technology, place, fashion, music and sport. The author brings a critical perspective to bear upon the
Provides an introduction to the historical and theoretical foundations of consumption and an examination of the experience of consumption in the areas...
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844,75 zł |
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Spent: Sex, Evolution, and Consumer Behavior
ISBN: 9780143117230 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about... A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for... |
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104,83 zł |
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Beyond the Consumption Bubble
ISBN: 9780415878494 / Angielski / Twarda / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer Roles brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today.
Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer...
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813,27 zł |
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Cheap: The High Cost of Discount Culture
ISBN: 9780143117636 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landscapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. ... A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Ru... |
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104,83 zł |
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State of the World 2010: Transforming Cultures from Consumerism to Sustainability
ISBN: 9781849710541 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Published annually in 28 languages, each edition draws on the breadth of expertise of the Worldwatch Institute's team of writers and researchers. It is essential for anyone concerned with building a positive, global future.
Published annually in 28 languages, each edition draws on the breadth of expertise of the Worldwatch Institute's team of writers and researchers. It i...
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120,62 zł |
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BEHAVIORAL LAW AND ECONOMICS
ISBN: 9781845426514 / Angielski / Twarda / 1832 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this comprehensive collection Jeffrey Rachlinski brings together the most important previously published articles in the emerging field of behavioral law and economics. His selection represents a novel blending of economics, psychology and law. The three volumes cover such constituent topics as suit and settlement, torts, civil rights and discrimination, criminal law, trial processes and paternalism and regulation.
In this comprehensive collection Jeffrey Rachlinski brings together the most important previously published articles in the emerging field of behavior...
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4302,42 zł |
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Encyclopedia of the Consumer Movement
ISBN: 9780874369878 / Angielski / Twarda / 659 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.
A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical f...
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408,70 zł |
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
ISBN: 9780415873574 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and spo...
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708,33 zł |
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Successful Luxury Marketing in Asia: Value Perception of High-End Mechanical Watches in the Japanese Market
ISBN: 9781449999834 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding. The way affluent clientele interprets luxury is changing throughout the world. In an international context, it is of outmost importance to understand the motivation of luxury consumption, the understanding and the interpretation of luxury and how this perception of value perception finally affects the purchasing behavior of wealthy consumers around the globe. Foreign business may be missing important information about how to market luxury goods and services successfully...
The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding. The way affluent clientel...
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cena:
412,55 zł |
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Retailer's Edge
ISBN: 9781449941413 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows...
To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested t...
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cena:
91,69 zł |
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Quand La Culture Devient Commerce...
ISBN: 9782917260012 / Francuski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ce livre descrit comment des multinationales ont pris le controle de l'industrie du divertissement et de la culture. Il descrit comment elles ont rapidement industrialise la culture en remplacant la creation artistique par le marketing. Mais cette transformation a aussi elimine l'innovation dans leurs produits et a fini par les ruiner. Comment en est-on arrive la ? Comment ces multinationales ont fini par obtenir les resultats inverses de ce qu'elles esperaient ? L'obstination de quelque uns sera-t-elle suffisante pour mener la resistance et renverser la tendance ? Peut-on sauver la culture...
Ce livre descrit comment des multinationales ont pris le controle de l'industrie du divertissement et de la culture. Il descrit comment elles ont rapi...
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106,41 zł |
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Origins of Shareholder Advocacy
ISBN: 9780230107328 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume deals with issues of widespread interest including, the origins of investor rights in different markets, the political, legal and economic conditions that determine levels of shareholder participation, and the implications of variation in investor rights.
This volume deals with issues of widespread interest including, the origins of investor rights in different markets, the political, legal and economic...
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390,87 zł |
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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
ISBN: 9781598746662 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research...
This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers thin...
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708,33 zł |
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Generation Y in Consumer and Labour Markets
ISBN: 9780415886482 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Generation Y in Consumer and Labor Markets' explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society.
'Generation Y in Consumer and Labor Markets' explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging po...
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482,65 zł |
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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
ISBN: 9780765627179 / Angielski / Twarda / 406 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyse how the latest research can be best applied to the critical public health issue of obesity.
This work brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to a...
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cena:
708,33 zł |
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How Brands Grow: What Marketers Don't Know
ISBN: 9780195573565 / Angielski / Twarda / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over... This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising ...
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cena:
130,52 zł |
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Understanding Children as Consumers
ISBN: 9781847879264 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?
Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this... What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand a...
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cena:
802,77 zł |
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