Identifying Consumption: Subjects and Objects in Consumer Society

ISBN-13: 9781592138708 / Angielski / Miękka / 2008 / 232 str.

Robert G. Dunn

Opis

Illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace - and thus how consumption and identity inform each other. This title brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption.