Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
ISBN: 9781032329222 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
643,39 zł |
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 9781398608214 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of market...
|
|
cena:
514,71 zł |
Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
ISBN: 9783031234552 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research...
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group m...
|
|
cena:
176,67 zł |
Repair, Do-It-Yourself and Circular Economy: Alternative Practices for Sustainable Consumption
ISBN: 9783658401498 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Repair & Do-It-Yourself activities on the one hand and discussions about the circular economy on the other hand are currently regarded as promising examples of how current modes of consumption and production can be reorganized and redesigned in the sense of a sustainable society. This volume discusses the relevance, the interactions as well as the possibilities and limits of the aforementioned phenomena of repairing, do-it-yourself and longer use on the one hand and the circular economy on the other, from both a scientific and a practical perspective.
Repair & Do-It-Yourself activities on the one hand and discussions about the circular economy on the other hand are currently regarded as promising ex...
|
|
cena:
294,48 zł |
Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
ISBN: 9781400231072 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
97,32 zł |
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888454 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
86,90 zł |
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888447 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
43,43 zł |
Scaling Customer Success: Building the Customer Success Center of Excellence
ISBN: 9781484291917 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies.As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go...
Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus ...
|
|
cena:
137,40 zł |
Blueprint for Customer Obsession
ISBN: 9781662858505 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
80,28 zł |
Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032061993 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
|
|
cena:
720,59 zł |
Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032062006 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
|
|
cena:
205,83 zł |
The Youth Tourist: Motives, Experiences and Travel Behaviour
ISBN: 9781804551486 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anna Irimias provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists' pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.
Anna Irimias provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists' pre-trip, on-...
|
|
cena:
406,35 zł |
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
ISBN: 9781032316413 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adap...
|
|
cena:
694,86 zł |
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
ISBN: 9781398608511 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
162,49 zł |
The Art of PASS FAIL - Overcoming Objections and Customer Management: How to Persuade Others and Maximize Your Life
ISBN: 9798987367902 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
217,31 zł |
Next Generation Retail: How to Use New Technology to Innovate for the Future
ISBN: 9781398609648 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in...
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail land...
|
|
cena:
434,52 zł |
Spielarten des politischen Konsumismus: Vom Boykott zum Buycotting
ISBN: 9783031213007 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch bietet eine Analyse der Politik des Konsums und zeigt, wie der "gebildete Verbraucher" eine entscheidende Rolle bei der Förderung verantwortungsvoller Marktpraktiken und des Konsums spielt. Auf der Grundlage einer umfassenden interdisziplinären Perspektive untersucht es das Ausmaß, die Triebkräfte und die Verbindungen von Boykott, Kaufboykott, Kennzeichnungssystemen und sozialer Verantwortung von Unternehmen (CSR) in 20 europäischen Ländern. Eine zentrale Frage ist, ob makro-gesellschaftliche Orientierungsmuster hinsichtlich der Rolle des Staates, der Unternehmen und der...
Dieses Buch bietet eine Analyse der Politik des Konsums und zeigt, wie der "gebildete Verbraucher" eine entscheidende Rolle bei der Förderung verantw...
|
|
cena:
256,86 zł |
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
ISBN: 9781398607668 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Using...
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and gener...
|
|
cena:
514,71 zł |
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
ISBN: 9781032515007 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict.
This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice...
|
|
cena:
169,81 zł |
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
ISBN: 9781032515069 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict.
This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice...
|
|
cena:
694,86 zł |