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The Language of Advertising
ISBN: 9780631127437 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An excellent basic book for students since it carefully charts advertising from different perspectives: social, communicative, ideological and psychological'.
An excellent basic book for students since it carefully charts advertising from different perspectives: social, communicative, ideological and psychol...
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199,58 zł |
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Advertising and Market Power
ISBN: 9780674005808 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are... The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relativ... |
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153,47 zł |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
ISBN: 9780679740421 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief...
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by ...
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73,02 zł |
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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers
ISBN: 9780684856018 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.
Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the... Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal....
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65,29 zł |
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Decoding Advertisements: Ideology and Meaning in Advertising
ISBN: 9780714526157 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.
Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.
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95,59 zł |
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
ISBN: 9780714843377 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. -
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of...-
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented an... |
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50,20 zł |
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Gonzo Marketing
ISBN: 9780738207698 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing...
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, ...
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cena:
76,82 zł |
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Branded: The Buying and Selling of Teenagers
ISBN: 9780738208626 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to...
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marke...
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cena:
113,85 zł |
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The Bare Bones of Advertising Print Design
ISBN: 9780742529625 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishi...
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cena:
184,98 zł |
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
ISBN: 9780742538351 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges_ranging from budgets, electronic marketing, IMC, and account strategy to agency...
Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invalu...
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cena:
740,85 zł |
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
ISBN: 9780742538368 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday...
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many conc...
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256,63 zł |
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Street-Smart Advertising: How to Win the Battle of the Buzz
ISBN: 9780742541375 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by...
Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to refl...
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cena:
184,98 zł |
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
ISBN: 9780742555457 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi--an entertaining and insightful tour guide--decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles,...
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this p...
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cena:
184,98 zł |
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Partnerships for Profit: Structuring and Managing Strategic Alliances
ISBN: 9780743237635 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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95,89 zł |
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A Big Life in Advertising
ISBN: 9780743245869 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."*
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising... The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How ...
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cena:
76,82 zł |
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Brand Driven: The Route to Integrated Branding Through Great Leadership
ISBN: 9780749437978 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.
A sequel to the authors' highly acclaimed book"" Integrated Branding,"" ""Brand Driven"" gives leaders at all levels the tools for integrating their e...
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cena:
205,75 zł |
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AdValue
ISBN: 9780750655019 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is not really about advertising theory - it's about advertising facts: empirical, demonstrable proofs of how advertising works for businesses. Its 20 chapters, most no longer than 2000 words, each address a general proof of how advertising works and how it specifically contributes to businesses.
This book is not really about advertising theory - it's about advertising facts: empirical, demonstrable proofs of how advertising works for businesse...
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cena:
214,14 zł |
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Practice of Advertising
ISBN: 9780750661737 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as recruitment and directory advertising.
Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key po...
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cena:
243,34 zł |
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Getting Attention
ISBN: 9780750672597 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work covers a range of topics including the Internet and takes a look at the way people will be doing marketing and PR using the new technologies. Written by a public relations professional, this work aims to show how to communicate with the press and the public using the vehicles of tomorrow.
This work covers a range of topics including the Internet and takes a look at the way people will be doing marketing and PR using the new technologies...
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cena:
233,60 zł |
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Advertising Organizations and Publications: A Resource Guide
ISBN: 9780761912361 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free... John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communi... |
cena:
559,80 zł |
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