International agreements on competition law and policy are notoriously difficult to implement. This collection of essays examines the complexities involved when the issues of international co-ordination and harmonization of competition law and policy are considered.
International agreements on competition law and policy are notoriously difficult to implement. This collection of essays examines the complexities inv...
William S. Comanor Thomas A. Wilson Richard E. Caves
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.
The authors find that consumer decisions are...
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relativ...
