Getting Attention

ISBN-13: 9780750672597 / Angielski / Miękka / 2000 / 200 str.

Susan Kohl

Opis

This work covers a range of topics including the Internet and takes a look at the way people will be doing marketing and PR using the new technologies. Written by a public relations professional, this work aims to show how to communicate with the press and the public using the vehicles of tomorrow.

Recenzje

An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001

Spis treści

Twentieth Century Tools and Techniques; The Internet; Effective Marketing on Web; Electronic Mail; Push Technology; Wireless Technology; Influencing the General Public; Approaching the News Media; Marketing and Publicity on a Shoestring; Mixing Technology with Tradition; What's next?; Free Stuff and Resources; Appendix

O autorze

Susan Y. Kohl