Kategoria BISAC: Business & Economics >> Advertising & Promotion

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

• Is advertising right for me?
• How do I build a killer portfolio?
• How do I...

As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they...

This book will:

Show you how to get "more leads" from your networking group
(Would 1,500 leads help your business?)

"End the frustration" that you have with your networking group.

Guide your networking group in achieving the "next level."

Show you how to be a "complete networker."

Teach you how to be an "effective leader."

Includes meeting topics and handouts your group can use for years.

If you want to become like a lead magnet, then read this book. It...

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues.

The authors find that consumer decisions are...

As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.

One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief...