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Reading Ads Socially
ISBN: 9780415053990 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing...
Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and so...
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cena:
787,03 zł |
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
ISBN: 9780415076470 / Angielski / Twarda / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, the work sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication, puns and metaphors - the book contains a unique chapter on images of women in Japanese advertising. The text includes recent advertisements drawn from the two countries for comparison and contrast.
This study offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain an...
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cena:
708,33 zł |
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Pictorial Metaphor in Advertising
ISBN: 9780415128681 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of pictorial metaphors.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In this book, the author argues...
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760,80 zł |
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Buy This Book : Studies in Advertising and Consumption
ISBN: 9780415141314 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
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cena:
708,33 zł |
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Buy This Book: Studies in Advertising and Consumption
ISBN: 9780415141321 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and distrurbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe...
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the hist...
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cena:
194,08 zł |
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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
ISBN: 9780415146074 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is an analysis of a marketing concept that has emerged in recently - relationship marketing. In a five-year fly on the wall case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client.This book offers an insight into the advertising and other professional service sectors and should appeal as a source book for business school academics and advanced marketing students interested in processual research.
This text is an analysis of a marketing concept that has emerged in recently - relationship marketing. In a five-year fly on the wall case study, Aino...
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cena:
970,67 zł |
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The Discourse of Advertising
ISBN: 9780415234542 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertizing in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the book analyzes their social functions and effects on the individual.
This study explores the language of contemporary advertizing. The author argues that advertisements are always in complex interaction with the texts a...
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cena:
708,33 zł |
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The Discourse of Advertising
ISBN: 9780415234559 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and...
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with...
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cena:
199,33 zł |
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Advertising Myths: The Strange Half-Lives of Images and Commodities
ISBN: 9780415281737 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne ...
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cena:
708,33 zł |
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Advertising Myths: The Strange Half-Lives of Images and Commodities
ISBN: 9780415281744 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin argues that it is better understood as a matrix of transformation that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of circuits of belief that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate...
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths, Anne Cronin a...
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cena:
220,31 zł |
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Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
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cena:
970,67 zł |
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Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
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262,29 zł |
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
ISBN: 9780415903530 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work analyses the role that advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.
This work analyses the role that advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.
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cena:
188,83 zł |
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Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture
ISBN: 9780415911573 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a gro...
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cena:
194,08 zł |
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Buyways : Billboards, Automobiles, and the American Landscape
ISBN: 9780415934558 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental in the growth of mobile consumption, arguing that outdoor advertisers provided the structure for what she terms 'the architecture of speed.' Throughout, she interweaves analyses of gender and consumption, the corporatization of American culture, the increasing rationalization of marketing/advertising, and the growth of suburbs and strips. Ultimately, she aims to explain...
In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in twentieth century America, and its role in the commodifi...
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cena:
241,30 zł |
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Elsevier's Dictionary of Advertising: In English, German, French and Russian
ISBN: 9780444506917 / Angielski / Twarda / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of bu...
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cena:
918,20 zł |
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Fables of Abundance: A Cultural History of Advertising in America
ISBN: 9780465090754 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways...
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cena:
165,24 zł |
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An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium
ISBN: 9780470012925 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising....
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abi...
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cena:
226,39 zł |
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
ISBN: 9780470051054 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for The Online Advertising Playbook
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." "The Online Advertising Playbook's principles, case studies, and strategic... Praise for The Online Advertising Playbook
"Finally, someone has documented all we know about online advertising and how to do it rig... |
cena:
160,11 zł |
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
ISBN: 9780470051245 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines an...
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cena:
108,65 zł |
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