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Global Advertising in a Global Culture
ISBN: 9780810886438 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising...
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues ...
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cena:
440,80 |
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The Ultimate Store Closing Plan: How to Easily Maximize Profits and Sell Your Inventory Fast
ISBN: 9781511766487 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, The Ultimate Store Closing Strategy, is packed with cutting-edge concepts to maximize sales and open your mind to new ideas. Its sole purpose is to give insights, inspirations, and dozens of strategic ideas to make a successful switch in your life and solve your biggest business challenge. To multiply your results while reducing your time, effort and risk, wouldn't you like to learn the biggest sales & marketing mistakes that 90% of retailers make and how you can avoid them? Or, discover how you can profit during these fast-changing times? Because every store is unique with...
This book, The Ultimate Store Closing Strategy, is packed with cutting-edge concepts to maximize sales and open your mind to new ideas. Its sole purpo...
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cena:
62,72 |
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Small Business Marketing Strategies All-In-One for Dummies
ISBN: 9781119236917 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing whe... |
cena:
118,52 |
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My Novel Idea: Creelsboro Kentucky
ISBN: 9781518687136 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You have this idea for a book. It could be a best seller. But how do you get it down on paper and organized. Yes I know you have it on napkins, the back of the grocery bill and down the side of your to do list. But that's not going to work is it? Now go gather them together and let's make sense of this shall we. Ok, have you got them.? Let's get out the stick notes and pens. One idea on each sticky note. Then put them on the Sticky Notes of Ideas pages. Now on to the Act pages. You know, what happens in what order. After that the Chapters pages and fill it in some more. Wow Looks like you...
You have this idea for a book. It could be a best seller. But how do you get it down on paper and organized. Yes I know you have it on napkins, the ba...
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cena:
64,70 |
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Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites
ISBN: 9780996826013 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book,...
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason ...
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cena:
50,05 |
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
ISBN: 9780814437599 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should. Whether it's online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute...
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamle...
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cena:
88,59 |
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How Cool Brands Stay Hot: Branding to Generations Y and Z
ISBN: 9780749477172 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing and purchasing, and the adaptation...
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition lo...
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cena:
154,61 |
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Destination Brands: Managing Place Reputation
ISBN: 9781138133655 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy... This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to d... |
cena:
955,06 |
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Die Historische Entwicklung Der Werbesprache: Eine Empirische Untersuchung Von Text- Und Bildwerbung Im Zeitraum Vom Ende Des 19. Jahrhunderts Bis Zum
ISBN: 9783631545263 / Niemiecki / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese Arbeit will Aufschluss daruber geben, wie sich die Entwicklung von Text- und Bildsprache anhand von Werbeanzeigen bei Mercedes-Benz von 1888 bis 1993, bei Persil von 1907 bis 1997 und bei Nivea von 1911 bis 1992 zeigt. Besondere Gewichtung wird dabei auf die verbale und nonverbale Gestaltung der Werbetexte im Hinblick auf den Sprachkode, die Wortwahl, die Semiotik der Sprache und der Bilder und die Koharenz in Text-Bild-Gefugen gelegt. Es wird untersucht, ob sich Veranderungen in der Gesellschaft in der sprachlichen und visuellen Werbekommunikation niederschlagen....
Diese Arbeit will Aufschluss daruber geben, wie sich die Entwicklung von Text- und Bildsprache anhand von Werbeanzeigen bei Mercedes-Benz von 1...
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cena:
364,96 |
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Zielgruppenselektion Fuer Direktmarketingkampagnen: Scoringmodellierung Bei Unterrepraesentierter Zielgruppe Unter Verwendung Supplementierender Daten
ISBN: 9783631541579 / Niemiecki / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
400,46 |
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Personal Brands: Manage Your Life with Talent and Turn It Into a Unique Experience
ISBN: 9781349322268 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
201,24 |
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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
ISBN: 9781138173767 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and...
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or ...
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cena:
759,15 |
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Housework and Housewives in American Advertising: Married to the Mop
ISBN: 9781349296187 / Angielski / Miękka / 273 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depictio...
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cena:
201,24 |
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Powering Content: Building a Nonstop Content Marketing Machine
ISBN: 9781491963746 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with... Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above a... |
cena:
134,83 |
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Digital Advertising: Theory and Research
ISBN: 9781138654457 / Angielski / Miękka / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
cena:
274,23 |
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Digital Advertising: Theory and Research
ISBN: 9781138654426 / Angielski / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
cena:
832,62 |
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Marketing Financial Services
ISBN: 9781138150034 / Angielski / Twarda / 420 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cove...
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cena:
710,17 |
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Montcuq en Quercy Blanc Le salon du livre
ISBN: 9782365417259 / Francuski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Montcuq en Quercy Blanc
Le salon du livre Un livre pour l'histoire, au moins locale. 43 ecrivains et les elus ont recu le questionnaire de Montcuq... en Quercy Blanc... Presentation de l'evenement et de son contexte... Rendez-vous a Montcuq-en-Quercy-Blanc le 14 aout 2016... Mais ne cherchez pas le panneau de la "commune nouvelle," il n'existe pas Nous vous attendons donc dans un lieu non reference. Ca a le nom de Montcuq-en-Quercy-Blanc, l'odeur du nouveau mais c'est Montcuq, espace animation(s). http: //www.montcuq.info " Montcuq en Quercy Blanc
Le salon du livre Un livre pour l'histoire, au moins locale. 43 ecrivains et les elus ont recu le questionnaire de Mo... |
cena:
44,51 |
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Brand Gap, The: Revised Edition
ISBN: 9780321348104 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: - the new definition of brand
- the five essential disciplines of brand-building - how branding is changing the dynamics of competition - the three most powerful questions to ask about any brand - why collaboration is the... THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic o...
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cena:
135,83 |
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The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
ISBN: 9780992469832 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn. Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK. LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific... The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the p... |
cena:
99,05 |
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