Kategoria BISAC: Business & Economics >> Advertising & Promotion

The companion Playbook for the 2016 Weird & Wacky Holiday Marketing Guide. This tool will assist you in planning and tracking your holiday marketing success using the tools, tips, and resources found in the Weird & Wacky Holiday Marketing Guide.

Standing out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you'll invest a lot of time, money, and talent in CES, with no guaranteed returns.

In "Operation CES Success," you'll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news...

Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It's not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And, that is just what this book helps you achieve.

This unique marketing book continues to win awards year after year and remains a #1 Best-Seller in the Business Marketing genre. Highly praised by marketing experts and now in its ninth edition, this book offers more fun and easy marketing ideas exclusively...

Experience Design is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, products, and ideas. Being able to direct human perception is becoming a desirable competence. This book explores psychology, purpose, and human endeavour, and how to apply this in Experience Design.

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.

Claude codified his techniques in 1923 in a book called Scientific Advertising.

While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.

To ensure Claude’s techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude’s original work and revitalized it for...