Exploring the Rise of Fandom in Contemporary Consumer Culture

ISBN-13: 9781522532200 / Angielski / Twarda / 2017 / 305 str.

Cheng Lu Wang

Opis

Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.