The Choice Factory: 25 behavioural biases that influence what we buy

ISBN-13: 9780857196095 / Angielski / Miękka / 2018 / 202 str.

Richard Shotton

Opis

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.