Small Business Marketing Strategies All-In-One for Dummies

ISBN-13: 9781119236917 / Angielski / Miękka / 2016 / 608 str.

U S Chamber of Commerce

Opis

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...

• Setting Up Your Marketing Foundation
• Getting Started with Your Campaign
• Content Is King: Content Marketing
• Using Social Media
• Incorporating Traditional Marketing
• Measuring Results

Spis treści

Introduction 1

Book 1: Setting Up Your Marketing Foundation 5

CHAPTER 1: Framing the Marketing Process 7

CHAPTER 2: Defining Your Customers 17

CHAPTER 3: Sizing Up the Market 49

CHAPTER 4: Setting Your Goals 61

Book 2: Getting Started with Your Campaign 73

CHAPTER 1: Tech Tools to Have 75

CHAPTER 2: Making the Business Case for Social Media 105

CHAPTER 3: Plotting a Social Media Marketing Strategy 131

CHAPTER 4: Managing Your Cybersocial Campaign 157

CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179

Book 3: Content Is King: Content Marketing 235

CHAPTER 1: Growing Your Brand with Content 237

CHAPTER 2: Creating a Content Marketing Strategy 259

CHAPTER 3: Long–Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277

Book 4: Using Social Media 301

CHAPTER 1: Marketing and Communicating with Twitter 303

CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325

CHAPTER 3: It s All in Your Image: Instagram and Pinterest 349

CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373

CHAPTER 5: Being Prepared for What s Next 389

Book 5: Incorporating Traditional Marketing 415

CHAPTER 1: Creating Marketing Communications 417

CHAPTER 2: Generating and Placing Print and Outdoor Ads 435

CHAPTER 3: Broadcasting Your Message 455

CHAPTER 4: Snail–Mailing and Emailing Your Customers Directly 469

CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487

FOR SCREEN VIEWING IN BPA ONLY

Book 6: Measuring Results 505

CHAPTER 1: Delving into Data 507

CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523

CHAPTER 3: Making Decisions by the Numbers 545

Index 559

O autorze

The U.S. Chamber of Commerce is the world′s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.