Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book,...

On the surface, Kit Caldwell has it all. A senior in college with her future ahead of her, lots of friends, lots of parties...not to mention also having the eye of Tommy, the star quarterback of the football team. But underneath, Kit's life is a charade, built on a foundation of secrets and lies, including one so dark it threatens to tear her world apart: her twin sister, Cat, was kidnapped when they were both seven, never to be heard from again. That is, until one dark Halloween night. But is it really Cat? Or is it someone else, someone playing a sinister and deadly game? To save herself...

Six months after Linda's sister Elizabeth killed herself, Linda has finally gotten her life back to some semblance of normalcy. Until a killer appears who is stalking men ... a killer who resembles Elizabeth ... a killer who seems somehow familiar to Linda. And to make matters worse, Detective Steve Anderson, her old high school crush, is assigned to the case. He's asking Linda all sorts of questions - questions she couldn't possibly have an answer to. There's no reason for him to be investigating Linda. She couldn't possibly have anything to do with this. Could she?