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The Huns Have Got My Gramophone!: Advertisements from the Great War
ISBN: 9781851243990 / Angielski / Twarda / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fountain Pens--The Super-Pen for Our Super-Men
Ladies Learn to Drive Your Country Needs Women Drivers Do you drink German water? When Britain declared war on Germany in 1914, industrious companies wasted no time in seizing the commercial opportunities presented by the conflict. Without TV or radio, newspapers provided one of the few ways in which the British public could get reliable news of the war. To cater to their rising readerships, advertising emerged as the new science of sales, growing increasingly sophisticated throughout the war years in both... Fountain Pens--The Super-Pen for Our Super-Men
Ladies Learn to Drive Your Country Needs Women Drivers Do you drink German wa... |
cena:
25,78 |
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20th Century Classic Cars
ISBN: 9783836546157 / Angielski / Twarda / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wheels of history: From the Model T and DB5 to the VW Beetle and the Hummer Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tail fin-era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann...
Wheels of history: From the Model T and DB5 to the VW Beetle and the Hummer Henry Ford jump-started the age of the automobile with the first assembly-...
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cena:
96,34 |
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Retail Product Management: Buying and Merchandising
ISBN: 9780415577588 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. " Retail Product Management" explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing," "Retail Management" and "The Retail Environment" with an excellent... Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consume... |
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269,33 |
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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
ISBN: 9780226151625 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.
Timothy D. Taylor tracks the use of music in American... From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and est...
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cena:
128,89 |
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The VMG Edge
ISBN: 9781495218576 / Angielski / Miękka / 30 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you still remember your dreams from when you were a kid?...I do I sparked my dreams again and obtained a sickening work ethic that lead me to making millions before i was 20. You can do the same and ive put all of my GOLDEN TICKETS in my books.
Do you still remember your dreams from when you were a kid?...I do I sparked my dreams again and obtained a sickening work ethic that lead me to makin...
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cena:
606,93 |
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Win Competitions Online: A Competitors Guide
ISBN: 9781481889872 / Angielski / Miękka / 62 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Welcome to the world of online comping. Written in easy to digest segments, this guide will introduce you to your very own lady luck and show you that comping can be both an enjoyable and lucrative hobby. This book is an essential guide to take with you on a journey into the world of comping and may well be your key to a fortune. It will provide you with vital information for successfully comping, invaluable key tips that will help you avoid some of the pitfalls made by newbie compers and keep those prizes rolling in. With this UK Edition you can: - Find and win the best online prizes the web...
Welcome to the world of online comping. Written in easy to digest segments, this guide will introduce you to your very own lady luck and show you that...
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cena:
32,37 |
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Win Competitions Online: A Competitors Guide: Pocket Sized Version
ISBN: 9781481994774 / Angielski / Miękka / 62 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Welcome to the world of online comping. Written in easy to digest segments, this guide will introduce you to your very own lady luck and show you that comping can be both an enjoyable and lucrative hobby. This book is an essential guide to take with you on a journey into the world of comping and may well be your key to a fortune. It will provide you with vital information for successfully comping, invaluable key tips that will help you avoid some of the pitfalls made by newbie compers and keep those prizes rolling in. With this UK Edition you can: Find and win the best online prizes the web...
Welcome to the world of online comping. Written in easy to digest segments, this guide will introduce you to your very own lady luck and show you that...
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cena:
32,37 |
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The History of Marketing Science
ISBN: 9789814596473 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a...
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research,...
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cena:
808,12 |
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Market Like You Mean It
ISBN: 9781599185354 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to...
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will le...
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cena:
76,88 |
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Advertising and the World Wide Web
ISBN: 9781138003217 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in... The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter trace...
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cena:
274,23 |
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Trade Shows in the Globalizing Knowledge Economy
ISBN: 9780199643080 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.
The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of... This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with oth...
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cena:
574,70 |
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Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
ISBN: 9781118956977 / Angielski / Miękka / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shake up and redefine the market by changing your game
A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching... Shake up and redefine the market by changing your game
A new generation of businesses is rising out of the maelstrom of economic an... |
cena:
144,30 |
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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
ISBN: 9781118964965 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we... THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organ... |
cena:
128,84 |
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A Handbook for First Time Managers: Critical Pointers That New Managers Need to Know to Succeed in Their Managerial Role
ISBN: 9781482894356 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Aspiring first time managers and individual contributors planning to be managers will benefit from this book as it provides them with critical pointers to succeed in their managerial role. The book helps them to assess their readiness to be a manager. It details out the four key cornerstones of the managerial role: the scope of being a manager, the function of leadership and management, behavioural skills and manage change. Understanding of the four key cornerstones will equip aspiring first time managers with the awareness on what it takes to be successful and gauge their own readiness to...
Aspiring first time managers and individual contributors planning to be managers will benefit from this book as it provides them with critical pointer...
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cena:
74,06 |
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A Handbook for First Time Managers: Critical Pointers That New Managers Need to Know to Succeed in Their Managerial Role
ISBN: 9781482894370 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Aspiring first time managers and individual contributors planning to be managers will benefit from this book as it provides them with critical pointers to succeed in their managerial role. The book helps them to assess their readiness to be a manager. It details out the four key cornerstones of the managerial role: the scope of being a manager, the function of leadership and management, behavioural skills and manage change. Understanding of the four key cornerstones will equip aspiring first time managers with the awareness on what it takes to be successful and gauge their own readiness to...
Aspiring first time managers and individual contributors planning to be managers will benefit from this book as it provides them with critical pointer...
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cena:
144,22 |
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Market and Sell Books: A My Guide
ISBN: 9781910141014 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who says you can't sell ice to Eskimos? Writing a book is just the beginning of the story to becoming a successful author ... But why struggle when you can watch book sales rise with this complete marketing course under one cover, giving essential strategies for generating sales? Social media and the Internet have brought a new dimension to book promotion and its use can mean the difference between success and failure. In this comprehensive guide giving 360-degree coverage of book marketing, you will learn how to: avoid the common pitfalls using easy and affordable techniques use the most...
Who says you can't sell ice to Eskimos? Writing a book is just the beginning of the story to becoming a successful author ... But why struggle when yo...
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cena:
64,74 |
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Strategic Planning for Public Relations; Beginning the Journey
ISBN: 9781433120923 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book s conversational tone and real world chapter exercises move the reader from insight to...
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes a...
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cena:
842,52 |
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Strategic Planning for Public Relations; Beginning the Journey
ISBN: 9781433120916 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book s conversational tone and real world chapter exercises move the reader from insight to...
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes a...
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cena:
212,28 |
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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
ISBN: 9781475788693 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher...
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing ...
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cena:
201,24 |
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Jewish Mad Men: Advertising and the Design of the American Jewish Experience
ISBN: 9780813563756 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.
Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot... It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. Bu...
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cena:
161,63 |
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