Retail Product Management: Buying and Merchandising

ISBN-13: 9780415577588 / Angielski / Miękka / 2014 / 300 str.

Rosemary Varley

Opis

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. "

Retail Product Management" explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing," "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's "Retail Product Management" will continue to find favour with students and lecturers involved with retailing.

Spis treści

1. Scope and Concepts  2. Retail Product Management: Process and People  3. Category Management  4. Product Range Planning and Selection  5. Managing the Supply Base  6. Product Quantity Decisions and Stock Management  7. Managing the Response to Sales  8. Allocating Retail Space to Products  9. Retail Design  10. Visual Merchandising  11. Communicating the Product Offer  12. Evaluating Retail Product Management Performance  13. Ethical and Sustainable Retail Product Management

O autorze

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses