Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as Retail Marketing, Retail Management and The Retail Environment with an excellent introduction to...
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers,...
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. "
Retail Product Management" explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing," "Retail Management" and "The Retail Environment" with an excellent...
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consume...
"Principles of Retailing"is a comprehensive, academic text on Retail Management, which takes aUK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
"Principles of Retailing"is a comprehensive, academic text on Retail Management, which takes aUK and European perspective. It is ideal for both underg...
