Principles of Retailing

ISBN-13: 9780230216983 / Angielski / Miękka / 2014 / 356 str.

Rosemary Varley; Mohammed Rafiq

Opis

"Principles of Retailing"is a comprehensive, academic text on Retail Management, which takes aUK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Spis treści

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT.- 1. An Introduction to Retailing.- 2. Retail Organizations and Formats.- 3. Retailing and the Competitive Environment.- 4. Customers.- PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY.- 5. Formulating Retail Strategy.- 6. Implementing Retail Strategy.- 7. Managing the Retail Supply Chain.- 8. Managing Information.- PART III: RETAIL MARKETING MANAGEMENT.- 9. Retail Location.- 10. Retail Design and Visual Merchandising.- 11. Retail Buying.- 12. Retail Brands.- 13. Retail Pricing.- 14. Managing Retail Communications.- 15. Retail Services.- PART IV: RETAIL CHALLENGES.- 16. International Retailing.- 17. Multichannel Retailing.- 18. Legal and Ethical Issues in Retailing.

O autorze

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.